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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

What topics would you like to see discussed at DSES 2011?

What topics would you like to see discussed at DSES 2011?

One of the things that sets the DrivingSales Executive Summit apart from other events (besides being designed specifically for progressive dealers) is that ALL of our event speakers and topics are driven by you, the dealers.  Unlike other events, we do not sell speaking spots to vendors nor do we let sponsors dictate the agenda.  We want you to come and get inspired, not pay to hear a sales pitch.

We let the dealer community suggest the topics they need to learn about in order boost their bottom line, then we let speakers apply for those spots and finally we let the dealers vote on who will deliver what messages.  Also, by not requiring speeches to be written months in advance, we make sure DSES is the most cutting edge and relevant event in the industry.

So, now is your chance…  What would you like to see covered this year at DSES?

Here are some ideas that have been suggested so far, please tell me if you like these ideas or not, and add your own to the list.

Conversion Optimization

Working your website to maximize the number of shoppers it converts to buyers is part science, part art form.  Would you be interested in hearing a panel of experts share, brainstorm and debate on conversion best practices?

 

Top SEO Ranking Factors for 2012

Google and Bing have released a series of updates and are experimenting with many social signals to improve rankings.  Would you like a report on the most important ranking factors to watch for 2012?

 

Advanced Fixed Ops Marketing

Would you be interested in seeing some dealers show off some impressive case studies of things they have done online to boost fixed ops?

 

Social Commerce

Real case studies about how social media is increasing conversion rates, strengthening loyalty and driving revenue into businesses. 

 

Don’t forget, we have already announced Gary Vaynerchuck as one of the keynotes and he will be hanging around to sign books.  Plus, we have lined up three more AMAZING keynotes that were recommended by the community.  We will announce these in the next couple weeks, but I'll give you a hint on one of them… it will deliver happiness.  J

Registration for DSES is open and invitations go out next week so seats will fill fast.  Get registered and let us know what you want to have at DSES!

See you all at the Bellagio!

Andrew DiFeo
Jared, I'd like to see a speaker/panel on buyer behavior on the web. It would be helpful as a dealer to know what sites specifically customers visit and when they visit them in the buying/shopping process (i.e. oem site 6 months out, edmunds/kbb 3 months out, dealer website 1 month out, etc. etc.) Also to get an idea of consumer behavior when it comes to cross shopping brand and dealership.
Eric Miltsch
Jared, These are all great topics - one item I'd like to see discussed more is mobile. Conversion & mobile will definitely be included in my panel's discussion as well. Looking forward to seeing everyone in Vegas!
Michael Maguire
Jared, I would like to see more about non-automotive specific solutions, which dealers can utilize to more efficiently interact with consumers/prospects, better manage online assets, etc. For example, how many dealers know about Hootsuite? How many other solutions exist, similar to hootsuite, that dealers do not even know about? I am using hootsuite as an example, but I am looking for solutions, companies, etc that I can use across the board so they should not be social media specific. Also, I think there needs to be a specific focus on local search engines. If dealers and managers had a better understanding of local search engines and how to better leverage them, everyone would have a stronger knowledge base of SEO in general.
Joey Abna
A deep dive on Google Analytics and Webmaster tools. I keep finding little nuggets in there and I am probably missing some. Customer retention using digital strategies and building a loyal fan base that talks positively about you. It would also be great if you could bring in people form outside the auto industry to feature some of the social and seo topics.
Jim Bell
I'd be definately interested in the social commerce. We have great things in place, but virtually no interaction on our fb page. I follow a lot of dealers and try to mirror them, but get nothing. Love the analytics idea from Joey. Being an analytics guy and in there every day, if I could pick something up, that would be awesome.

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