Subaru of North America announced that Dean Evans will take the reigns as their Chief Marketing Officer. Evans will report to SOA Chief Operating Officer and EVP Tom Doll and will be responsible for the company’s marketing, corporate communications and customer service operations.
Dean has over 20 years of retail automotive marketing experience and is regarded by many as one of the top marketers in the industry.
“We are very excited to have Dean join us" said Tom Doll, "Dean brings extensive experience in automotive marketing and sales and will give additional focus to our efforts to bring even more new customers to Subaru and to drive higher loyalty with our current customers."
Evans has served as an executive or consultant for a variety of high-profile companies and automotive clients, including Ford Motor Company, Land Rover of NA, Jaguar of NA, Chrysler Corporation, The Cobalt Group, Dealix Corporation, Nextag.com, AutoNation/AutoUSA, and Jumpstart Automotive.
Since 2007 Evans has been the Chief Marketing officer for Dealer.com, and has been a key player in their meteoric growth.
Subaru has also been on a tear the last few years, defying the economy and producing record sales from 2009 and 2010. Their year-to-date sales are up 5% and I believe their brand is positioned perfectly to capitalize on the current trends in the social web.
Evans will officially take over the new position on September 7.
On a personal note, I count Dean as a friend and advisor. This is a huge win for Subaru and all Subaru dealers. Dean is progressive, smart, and a very fast moving leader in the digital space. Look at his track record, he not only gets stuff done, he hits home runs!
It makes me smile to think back on my very first phone call with Dean back in the mid/late 90’s when I called his dealership for a dealer trade. He was the GM of a dealership, close to my father’s Jeep store, where, even then, he was pioneering one of the industry’s first dedicated Internet departments. He gets dealers, he gets the web, and his leadership will do great things at Subaru.
No doubt his proven digital expertise will benefit Subaru and all their dealers. This is fantastic news for both Subaru and their dealers!
Please welcome me in congratulating Dean, Subaru, and all the Subaru dealers who will inevitably benefit.