Find out how Hiley Hyundai delivered 74% new shoppers to their website. VIEW CASE STUDY
DSES is meant to be a different kind of event. When we set out to create the event a few years ago, we wanted a few things to stay consistent with the brand of the event:
#1: The event is designed for executives within the business. This isn’t for folks just starting out in the industry. This is for people who are are decision-makers in the store, who are leading teams and leading dealerships and making important, progressive, strategic decisions.
#2: The event is all about creating your business plan for the following year. The reason that we position the event toward the beginning of the 4th quarter is because this is the time when dealerships should be considering what their strategy looks like for the upcoming year. DSES is poised perfectly to help create that plan.
#3: Everything we do is for the progressive executive. While it’s not only a high level event, it’s also for those people that are at the tip of the spear. The kind of innovative progress provoked at DSES generates because of the top of the line professionals who attend.
Each automotive event has it’s own flavor. Many other events are known for being very sales pitchy. That was one of the biggest complaints I had as a dealer and that I know others have, is that you pay big bucks and fly across the country to go sit in a workshop to hear a salesperson pitching you about their product. Dealers don’t need to spend and travel to be pitched a product. You come to DSES to learn and to network with the top people in the industry.
That being said, we’ve just announced an exclusive activity at DSES that speaks right to the previously mentioned points. You can go to other events to visit booths and meet with sales people from all over the country – and there’s value in that. But at DSES, you don’t come to meet the sales people from these technology companies; you come to meet their CEOs. We’ve created a fireside chat where dealers can get some face time with a few of the most influential CEOs in the auto industry: Mark O’Neil from DealerTrack, Mitch Golub from Cars.com, Mark Bonfigli from Dealer.com, John Holt from ADP/Cobalt, and Chip Perry from AutoTrader. We’re going to give each of these CEOs four minutes to share what their looking at in the market for next year that they think dealers should be focused on. Then, we’re going to crowd source and let dealers in on Q&A. Dealer attendees will be able to ask these CEOs whatever questions they like. It can be a question about M&A strategy, about a technology they’re building, about their customer service, etc.
We’d like to kick off the discussion here in this open space. If you’ve got a question that you would like to have answered, you have three options:
1. List your questions here,
2. Submit your question via email to email@example.com, or
3. Come to the DrivingSales Executive Summit October 9-11 and ask it in person.
You can go to any event and meet with the sales people. You come to DSES to meet with the CEOs of the top companies.