VOI vs ROI

It’s an exciting day here at DrivingSales!
I’m pleased to announce that we are acquiring Revenue Guru, a boutique Research and Consulting firm, and its affiliated web properties. Dennis Galbraith, the founder of Revenue Guru, will head up our Research and Data divisions.
This is a big deal for us, and frankly for the industry as a whole, as it will further our capabilities to serve dealers with some very needed “vendor-neutral” business intelligence tools. We’ve been working on a couple exciting initiatives in stealth mode for a long time, and bringing Dennis on-board to lead these projects is a huge win for the dealer body. Were not quite ready to share more details of the projects just yet… but stay tuned, I promise you will love them!
The current clients of Revenue Guru will see no change in business. They will continue to receive the same high quality service they have come to expect of the Revenue Guru team.
As you all know, we are super passionate about connecting dealers with the people and unbiased information they need to maximize their success. Just like bringing Shaun Raines on board earlier last month, having Dennis and the Revenue Guru team join us expands our capabilities to make even more cool things happen!
Dennis has a long successful history serving the auto industry. Before founding Revenue Guru he was VP of Advertising Products and Training at Cars.com, he ran JD Powers’ automotive Internet division and has taught graduate marketing at Embry-Riddle Aeronautical University. Needless to say, he is one smart dude! On a personal note, for those that have not met him, Dennis has a warm and friendly personality and is a man of strong character. He listens intently before speaking, his insights are thought-out, brilliant and absolutely worth heeding to.
In addition to heading up our Research and Data teams, Dennis will provide exclusive, analytical content here on the DrivingSales community, so you will all get to interface with him regularly. You will also see Dennis’ research in the DrivingSales University, on DrivingSalesTV and at the DrivingSales Executive Summit.
I’m grateful that I get to work with such a great team and so happy the pros at Revenue Guru team agreed to join us. We truly get a kick out of serving you dealers!
Please join me in welcoming Dennis and the rest of the Revenue Guru team to the DrivingSales family!