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From: Jared Hamilton
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Jasen Rice

Jasen Rice Owner, Dealer Management

Jasen Rice Blog Posts

Subway hurting the car business?

Subway hurting the car business?

Seen this new ad for Subway, Do you think it makes car sales people look bad. It's funny but it does basically call used car sales people liars.&n…

Whats going to be our Generations Classic Car?

Whats going to be our Generations Classic Car?

  I have always wondered what is going to be the next "Classic Car". I watch Mecum Auctions and Barrett Jackson auctions and wonder, whats on the road …

Used Car Quick Tip 2 of 5 (look at these pics)

Used Car Quick Tip 2 of 5 (look at these pics)

This used car tip is the easiest tip but very time consuming. Do a virtual lot walk of all your inventory online. As I consult dealers on used car sales,…

Used Car Quick Tip 1 of 5

Used Car Quick Tip 1 of 5

  Over the 9 plus years of consulting automotive dealerships on used car sales, I have seen too many good used car operations that have an average day …

New Craigslist listing issue

New Craigslist listing issue

Craigslist has had a change in layout and search abilities for a while but there is a major issue in their new filters. Dealerships are missing a ton of …

How CPS can help justify your traffic from sites like Autotrader and Cars.com

How CPS can help justify your traffic from sites like Autotrader and Cars.com

You may have never heard of CPS, and I know this because it is an acronym that I just started trending out over the last 6 months that can justify why your…

How to Control Your Online Inventory Traffic

How to Control Your Online Inventory Traffic

You have a lot of control on how much traffic your inventory gets online and not much control of your physical lot and here is why. The only way to contr…

How to Manipulate Autotrader and Cars.com Default Listing Order

How to Manipulate Autotrader and Cars.com Default Listing Order

Here is a way the dealer body can effect and manipulate the default listing order of high to low by price on sites like Autotrader and Cars.com. As you p…

If You are Not First in Mind, You Better Be First In Line

If You are Not First in Mind, You Better Be First In Line

If you, your dealership or your vehicles, are not the first thing that comes to mind when a consumer is shopping for a car, service, parts....you better …

Why Every Dealership Needs an Internet Director

Why Every Dealership Needs an Internet Director

I believe that the dealerships that are struggling or know that they could do better with the internet are the ones with the lack of upper management’s k…

Why You Want Odd Cars On Your Lot and How You Need To Market Them

Why You Want Odd Cars On Your Lot and How You Need To Market Them

How many dealers are running to the auctions to buy 2011 Mitsubishi Endeavor LS's or 2009 Kia Borrego EX's or even 2013 Kia Rio EX's or other c…

WHAT NO ONE ELSE IS TALKING ABOUT IN VEHICLE DESCRIPTIONS AND CONTENT, NOT EVEN THE VENDORS...

WHAT NO ONE ELSE IS TALKING ABOUT IN VEHICLE DESCRIPTIONS AND CONTENT, NOT EVEN THE VENDORS...

    When we talk about getting more exposure on your vehicles by enhancing your descriptions to include the options and features of the vehicle, no o…

Now is the perfect time to Hire Outside contractors

Now is the perfect time to Hire Outside contractors

Disclaimer: I am not an expert in ObamaCare and I don’t want to act like one so I am going to quote some recent articles for this article. In order for …

WHY WOULD YOU EVER PRICE A USED CAR AT $14,995 AGAIN?

WHY WOULD YOU EVER PRICE A USED CAR AT $14,995 AGAIN?

  While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was t…

QR Code in your photos to link from 3rd party sites

QR Code in your photos to link from 3rd party sites

I started doing Internet sales in 1997 and since then I have always tried to stay ahead of the next dealership, doing things that no other dealer is doin…

To continue from my last posting talking about getting back to the basics, here are some benchmarks to be looking at: Now would be the time to strengthen …

Dealerships should always try to stay ahead of the guy down the street. Thinking "out side the box" to gain market share. And there is a lot of talk about …

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