Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
I started doing Internet sales in 1997 and since then I have always tried to stay ahead of the next dealership, doing things that no other dealer is doing. So one of my biggest challenge that I never got resolved, until now, was to find a way to include a hyper link into my listings on Autotrader and Cars.com to direct customers back to my site or any where else I would like for them to go.
To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO, and they gave me the permission to test an idea I had to include a QR code into their photos to see if it would work on sites like Autotrader and cars.com. So I took the url address that they had on their site for a video they did on market based pricing then created a QR code to link to the video. They do their photo management in our tool so I put the code as the second photo and it WORKED!!! I think this is huge!!! You can link customers to any site or just have it give them a text message about the car.
Click here to see the listing on Autotrader and try it yourself and let me know what your thoughts are: