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From: Jared Hamilton
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Jasen Rice

Jasen Rice Owner, Dealer Management

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QR Code in your photos to link from 3rd party sites

I started doing Internet sales in 1997 and since then I have always tried to stay ahead of the next dealership, doing things that no other dealer is doing. So one of my biggest challenge that I never got resolved, until now, was to find a way to include a hyper link into my listings on Autotrader and Cars.com to direct customers back to my site or any where else I would like for them to go.

To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO, and they gave me the permission to test an idea I had to include a QR code into their photos to see if it would work on sites like Autotrader and cars.com. So I took the url address that they had on their site for a video they did on market based pricing then created a QR code to link to the video. They do their photo management in our tool so I put the code as the second photo and it WORKED!!! I think this is huge!!! You can link customers to any site or just have it give them a text message about the car.

Click here to see the listing on Autotrader and try it yourself and let me know what your thoughts are:
http://www.autotrader.com/fyc/vdp.jsp?ct=u&car_id=294517787&dealer_id=1147610&car_year=2007&systime=&doors=&model=300&search_lang=en&start_year=2007&keywordsfyc=&keywordsrep=&highlightFirstMakeModel=&search_type=both&distance=10&min_price=&rdm=1301083622989&drive=&marketZipError=false&advanced=&fuel=&keywords_display=&lastBeginningStartYear=1981&end_year=2007&showZipError=y&make2=&certified=&engine=&page_location=findacar%3A%3Aispsearchform&body_code=0&transmission=&default_sort=newsortbyprice_DESC&max_mileage=&color=&address=65270&sort_type=priceDESC&max_price=&awsp=false&make=CHRY&seller_type=b&num_records=25&cardist=1&standard=false
 

Jasen, This is a great idea and it's fantastic that they allowed you to test it out and see if it would work. QR codes are becoming more and more common with consumers - from a quick trip to a fast food shop (where the QR Code usually is to their Facebook account), to even discounts at local big-box retail stores (I was at an Office Max with a QR code that took me to a web page of all the in-store discounts). I would love to see dealers using QR codes in their print (include it in the ad and make sure it goes to a mobile optimized page) and digital marketing (such as what you are doing). Thanks for sharing - I'm really excited to hear you had great results! James
Dennis Galbraith
Jasen, I need your help in understanding the objective. I understand QR codes for print, but not as a photo on an AutoTrader.com VDP. The VDP on AutoTrader.com already links to the dealer's website. It links to the home page, rather than the VDP for that vehicle. However, I'm not sure what the dealer would have on their website's VDPs that they would not have on AutoTrader.com. You worked very hard at this, so please let me know what I'm missing out on. I'm old, but still learning.
Jasen Rice
There is no other way to link from these sites other then the traditional links....I was looking for ways to direct the customer to what I want to link them too, to get more engagement from the customer, like the video for the store for "Why buy from Us" or maybe a microsite...or you can just create a text or a webcoupon just for that QR code..Something to engage the customer other then just looking at the typical listing and the typical links. did you scan the code?
Dennis Galbraith
I did scan the code and watch the video. Thanks for the explanation Jasen!
Amanda Saferin
Another great way to use QR codes in the automotive industry would in a promotional game. Like a Free Fuel For Life QR code game. Whether you're looking to motivate a customer to purchase, drive traffic to your location, or simply increase Web site inquiries, a QR code promotion can help. Consumers will scan a quick-response 2D bar code using their mobile device for a chance to win Free Fuel for Life and other big prizes. When you have a winner, SCA Promotions gives you the money to award the prizes. Want to try a free QR promotion demo? Visit this link and follow the instructions in the yellow box: http://www.scapromotions.com/blog/?p=711

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