When we talk about getting more exposure on your vehicles by enhancing your descriptions to include the options and features of the vehicle, no one is talking about specifics.
Look at the listing in this article, their description looks great, they talk about one owner, no accidents, has equipment like leather, reverse sensing AND the "MOON & TUNE" package. All that is great except 1. not too many people run to the internet looking for a Mercury Mariner, but they probably will go to the internet, look for an SUV and they may narrow their search down to ones with "SUNROOF" if that is an option they are looking for. That is where the problem begins, this vehicle will NOT show up in an SUV with SUNROOF search because they described the feature as a "MOON AND TUNE" feature. Lets look at it from another search that a customer may do, they might go to a site like craigslist.com and do a search for 4WD vehicle or a 4 wheel drive vehicle, and again, this vehicle will not show up in that search on craigslist because the dealership describes it having 4X4...
WATCH THE 5 MINUTE VIDEO BELOW TO SEE THIS IN ACTION