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If you, your dealership or your vehicles, are not the first thing that comes to mind when a consumer is shopping for a car, service, parts....you better be the first thing that they see when they search, "if you are not first in mind you better be first in line". I could talk about SEM/SEO or VDP's right now but I want to cover SRP's, or search results pages because there is so much talk right now about VDP's but if you don't show up in a search, you can forget about the VDP.
When consumers are searching for vehicles they are going to use multiple resources to shop for their cars and one major one is going to be the Internet. While researching online they will be visiting multiple sites and each site has a unique way to list, sort and search for particular vehicles. The problem is, you just don't know what website they end up on and what ways they might search for to finally stumble upon your vehicle. Some sites have the ability to select certain options or features to narrow their list of vehicles down, some others may allow the customer to type whatever they want to narrow down their search. Some sites have a drop down to choose price points and others may allow the customer to type in their price range. If your vehicle does not fit into their search parameters your vehicle will not get the SRP needed to drive up your VDPs. So how do you increase your SRPs to make sure that no matter how the customer searches, by make/model, price point and or options? I will give you a few pointers:
So in order to be one of the vehicles first in line on the SRP page, to get that valuable VDP, you better maximize your pricing and comment strategy to make sure your car is at the top of the list because you and your car probably were not the first thing that came to mind when they started searching.
Check out my webinar that goes over how to enhance both your pricing and comments to get a huge increase in SRP's at www.automotiverevolution.com