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Jared Hamilton
From: Jared Hamilton
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Jasen Rice

Jasen Rice Owner, Dealer Management

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Used Car Quick Tip 2 of 5 (look at these pics)

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This used car tip is the easiest tip but very time consuming. Do a virtual lot walk of all your inventory online. As I consult dealers on used car sales, this is one of the biggest steps that gets ignored every day. Good used car managers will walk their physical lot every day and make sure holes are filled, cars are clean and standing tall, but they don't do a virtual lot walk to make sure they are standing tall online. You will get 100 times more customers looking at your cars online then you will have customers looking at them on the lot but yet I see so many used cars listed with horrible photos and comments which will cause them not to be sold. 
HERE ARE SOME EXAMPLE OF WHAT WE HAVE RAN INTO OVER THE YEARS  for more of these follow #virtuallotwalk

Jason W
I take the photos for a large used car dealer and it amazes me how no one notices these things. I have a tremendous volume of cars to handle on my own and manage not to make these awful mistakes. I'm not perfect, but this isn't a hard thing to do.
Jasen Rice
Thanks for commenting Jason, I always wonder what mind set does someone have when they take these pictures...blows my mind that someone would take the time to take these types of pictures.
Jason W
My belief is most dealers make someone do this job while already filling a full time role at the dealership. So they "just get the job done" and move on and no one follows up. I love comparing my photos to the competition, there is no contest.

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