Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
This used car tip is the easiest tip but very time consuming. Do a virtual lot walk of all your inventory online. As I consult dealers on used car sales, this is one of the biggest steps that gets ignored every day. Good used car managers will walk their physical lot every day and make sure holes are filled, cars are clean and standing tall, but they don't do a virtual lot walk to make sure they are standing tall online. You will get 100 times more customers looking at your cars online then you will have customers looking at them on the lot but yet I see so many used cars listed with horrible photos and comments which will cause them not to be sold.
HERE ARE SOME EXAMPLE OF WHAT WE HAVE RAN INTO OVER THE YEARS for more of these follow #virtuallotwalk