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Jared Hamilton
From: Jared Hamilton
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Jason Hamblin

Jason Hamblin Digital Director

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Google AdWords Enhanced Campaigns

I have to say that Upgraded Call Extensions is a great feature of Enhanced Campaigns . Below are the top 10 reasons why call extensions should make you upgrade to enhanced campaigns today!. I even share how to setup a campaigns with a 100% conversion rate! There is no reason not to use Call Extensions for all of your Ad Words campaigns. Why not give your customer the chance to call you. This is important for the Automotive Marketing  industry as customers are much more likely to call rather than fill out a lead form

 

*TOP 10 CALL EXTENSION BENEFITS*


1. EC allows for free Call Tracking (No more $1 per call tracking fee)
          *Google will provide a call forwarding number*

2. EC allows you to track phone calls from Desktop/Tablet ADS
          *Only Ads in Top Positions*                                          
 
3. EC allows you to track mobile Click to Calls                                                     
           From all Ad positions on a Mobile device

4. EC allows you to track phone calls to the Campaign and ad group level
           *Important to see what campaigns are producing phone calls*

5. EC allows you to track phone calls by location
           Campaigns with multiple locations it will not list calls by location                                                                        

6. EC allows ad scheduling of call extensions
           Only show call extensions during business hours

7.  EC allows for click less conversions
           Set mobile ad to call only and turn off the option to visit website
           You either get an impression or a phone call
            *100% Conversion Rate*
                
8.  EC allows you to increase the bid multiplier for Time, Location,and Device.
           Potential oil change customer is within 3 miles of your dealership, 
            on a mobile device, at lunch time. Make sure you are in top
            positioning                                        

9.  EC allows better extension reporting:
            See how many clicks you receive on each part of your ad when a 
             call extension appears, such as clicks to your ad's headline
             compared to clicks on a call extension          
 
10. EC allows you to set duration of phone call to trigger a conversion.
            Set phone call duration to 45 seconds or longer to report as 
              conversion

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