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Jason Hamblin

Jason Hamblin Digital Director

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Google AdWords Enhanced Campaigns

I have to say that Upgraded Call Extensions is a great feature of Enhanced Campaigns . Below are the top 10 reasons why call extensions should make you upgrade to enhanced campaigns today!. I even share how to setup a campaigns with a 100% conversion rate! There is no reason not to use Call Extensions for all of your Ad Words campaigns. Why not give your customer the chance to call you. This is important for the Automotive Marketing  industry as customers are much more likely to call rather than fill out a lead form

 

*TOP 10 CALL EXTENSION BENEFITS*


1. EC allows for free Call Tracking (No more $1 per call tracking fee)
          *Google will provide a call forwarding number*

2. EC allows you to track phone calls from Desktop/Tablet ADS
          *Only Ads in Top Positions*                                          
 
3. EC allows you to track mobile Click to Calls                                                     
           From all Ad positions on a Mobile device

4. EC allows you to track phone calls to the Campaign and ad group level
           *Important to see what campaigns are producing phone calls*

5. EC allows you to track phone calls by location
           Campaigns with multiple locations it will not list calls by location                                                                        

6. EC allows ad scheduling of call extensions
           Only show call extensions during business hours

7.  EC allows for click less conversions
           Set mobile ad to call only and turn off the option to visit website
           You either get an impression or a phone call
            *100% Conversion Rate*
                
8.  EC allows you to increase the bid multiplier for Time, Location,and Device.
           Potential oil change customer is within 3 miles of your dealership, 
            on a mobile device, at lunch time. Make sure you are in top
            positioning                                        

9.  EC allows better extension reporting:
            See how many clicks you receive on each part of your ad when a 
             call extension appears, such as clicks to your ad's headline
             compared to clicks on a call extension          
 
10. EC allows you to set duration of phone call to trigger a conversion.
            Set phone call duration to 45 seconds or longer to report as 
              conversion

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