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Jason Hamblin

Jason Hamblin Digital Director

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Google AdWords Enhanced Campaigns

I have to say that Upgraded Call Extensions is a great feature of Enhanced Campaigns . Below are the top 10 reasons why call extensions should make you upgrade to enhanced campaigns today!. I even share how to setup a campaigns with a 100% conversion rate! There is no reason not to use Call Extensions for all of your Ad Words campaigns. Why not give your customer the chance to call you. This is important for the Automotive Marketing  industry as customers are much more likely to call rather than fill out a lead form

 

*TOP 10 CALL EXTENSION BENEFITS*


1. EC allows for free Call Tracking (No more $1 per call tracking fee)
          *Google will provide a call forwarding number*

2. EC allows you to track phone calls from Desktop/Tablet ADS
          *Only Ads in Top Positions*                                          
 
3. EC allows you to track mobile Click to Calls                                                     
           From all Ad positions on a Mobile device

4. EC allows you to track phone calls to the Campaign and ad group level
           *Important to see what campaigns are producing phone calls*

5. EC allows you to track phone calls by location
           Campaigns with multiple locations it will not list calls by location                                                                        

6. EC allows ad scheduling of call extensions
           Only show call extensions during business hours

7.  EC allows for click less conversions
           Set mobile ad to call only and turn off the option to visit website
           You either get an impression or a phone call
            *100% Conversion Rate*
                
8.  EC allows you to increase the bid multiplier for Time, Location,and Device.
           Potential oil change customer is within 3 miles of your dealership, 
            on a mobile device, at lunch time. Make sure you are in top
            positioning                                        

9.  EC allows better extension reporting:
            See how many clicks you receive on each part of your ad when a 
             call extension appears, such as clicks to your ad's headline
             compared to clicks on a call extension          
 
10. EC allows you to set duration of phone call to trigger a conversion.
            Set phone call duration to 45 seconds or longer to report as 
              conversion

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