Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jason Hamblin

Jason Hamblin Digital Director

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Google AdWords Enhanced Campaigns

I have to say that Upgraded Call Extensions is a great feature of Enhanced Campaigns . Below are the top 10 reasons why call extensions should make you upgrade to enhanced campaigns today!. I even share how to setup a campaigns with a 100% conversion rate! There is no reason not to use Call Extensions for all of your Ad Words campaigns. Why not give your customer the chance to call you. This is important for the Automotive Marketing  industry as customers are much more likely to call rather than fill out a lead form

 

*TOP 10 CALL EXTENSION BENEFITS*


1. EC allows for free Call Tracking (No more $1 per call tracking fee)
          *Google will provide a call forwarding number*

2. EC allows you to track phone calls from Desktop/Tablet ADS
          *Only Ads in Top Positions*                                          
 
3. EC allows you to track mobile Click to Calls                                                     
           From all Ad positions on a Mobile device

4. EC allows you to track phone calls to the Campaign and ad group level
           *Important to see what campaigns are producing phone calls*

5. EC allows you to track phone calls by location
           Campaigns with multiple locations it will not list calls by location                                                                        

6. EC allows ad scheduling of call extensions
           Only show call extensions during business hours

7.  EC allows for click less conversions
           Set mobile ad to call only and turn off the option to visit website
           You either get an impression or a phone call
            *100% Conversion Rate*
                
8.  EC allows you to increase the bid multiplier for Time, Location,and Device.
           Potential oil change customer is within 3 miles of your dealership, 
            on a mobile device, at lunch time. Make sure you are in top
            positioning                                        

9.  EC allows better extension reporting:
            See how many clicks you receive on each part of your ad when a 
             call extension appears, such as clicks to your ad's headline
             compared to clicks on a call extension          
 
10. EC allows you to set duration of phone call to trigger a conversion.
            Set phone call duration to 45 seconds or longer to report as 
              conversion

 Unlock all of the community & features  Join Now