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Jason J. Zotara

Jason J. Zotara Market Manager

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Name: Jason J. Zotara
Title: Market Manager
Company: Search Optics, Inc.
Phone: Private
Location: Private , Private
Summary:
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Blog Posts

What is Predictive Analytics and What Can it Do For a Dealership

What is Predictive Analytics and What Can it Do For a Dealership

The automotive industry continues to face dynamic challenges such as shifting marketing conditions, increased competition, cost pressure and volatility. Fo…

The Best leads are Where now

The Best leads are Where now

As the internet and marketing manager, I am flooded with information from all parts of our buying process daily.  How many "real" leads d…

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy. Don't for…

#WittsWiseWords - Don't Be a Seatbelt Manager [VIDEO]

#WittsWiseWords - Don't Be a Seatbelt Manager [VIDEO]

Instead of staying tethered to your cushy swivel chair, Bill Wittenmyer encourages managers to make it a point to wander a bit throughout the day to sp…

Why Do Video Blogs? [VIDEO]

Why Do Video Blogs? [VIDEO]

Mike Trasatti shares why video blogs are an important asset.  …

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