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Jason Unrau

Jason Unrau Freelance Contributor

Exclusive Blog Posts

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

A Charitable Fixed Ops Response to COVID-19

What unprecedented times we live in. The current response to the coronavirus outbreak in America has hundreds of millions of people practicing social distancing and staying home. Fear and worry are rampant as hundreds have succumbed to COVID-19 symptoms in the nation.

Service departments have been designated as ‘essential business’ during the pandemic, and rightly so. But the people staffing the department are assuredly seeing a decline in work coming through the door. Their wages are affected by declining traffic, and they’re exposed more than the average person in their work environment.

Now is a great time for service departments to change the way they operate, at least in the short term. Local needs can benefit from the dealership’s services, and it’s a way to focus on providing for someone else’s needs rather than your own.

Offer Pick-Up and Drop-Off Services for Free

At this point, if your service department is still operating, you’re probably already offering vehicle pick-up and drop-off services at your customers’ homes or workplaces. Continue doing so as long as possible, and so you don’t appear to be taking advantage, do it for free.

In this period of time, it’s more important to be kind and compassionate than making your monthly goal. Customers will remember it afterward and can be expected to be loyal.

Contact Essential Organizations to Offer Assistance

If you find technicians and lot attendants are idle, or any staff for that matter, partner with other essential organizations to fill needs. That can be delivering groceries for a local mom-and-pop grocery store or arranging service for the vehicles in essential businesses’ fleets.

Serve Vulnerable People

In every city or county, there are vulnerable people who are isolated and in need. That has many forms from the elderly in personal care homes to self-quarantined individuals who are running out of supplies. Put out a call on social media offering to help those who need it.

Be Generous to Your Staff

Virtually everyone is suffering financially at this time, and dealership staff are no exception. Car sales will have a steep decline during the COVID-19 outbreak, service departments will be very quiet, and parts desks will be nearly abandoned. For any staff that are willing and able to be at work, pay them well. Forget the commission-based structure, for example, and pay an average of their last 3 months instead.

 

At this time in history, be remembered as a store that cared more about their customers, their city, and their neighbors than about selling. Find ways to serve in as much as you’re able. The benefits to community as well as your team morale are immeasurable.

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