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Jason Unrau

Jason Unrau Freelance Contributor

Exclusive Blog Posts

[Podcast] Establishing Metrics. Are You Focusing on the Right Ones?

[Podcast] Establishing Metrics. Are You Focusing on the Right Ones?

We've discussed the importance of selecting and tracking metrics that allow you to better understand the success of your employees, but how will you kn…

Automotive Retail Misnomers with Micah Birkholz and Dan Moore

Automotive Retail Misnomers with Micah Birkholz and Dan Moore

You can listen to the full podcast here: https://bit.ly/3qHeG87 Don't forget to subscribe to this YouTube channel and to the KPI Cafe on your favori…

How Discomfort Leads To Growth

How Discomfort Leads To Growth

Our Sales Manager, George Benneyworth (with Tucker) has committed to running 4kms every 4 hours for 48 hours during -40 temps. Why?  Because he mad…

8 Benefits of Collaboration

8 Benefits of Collaboration

“Competition makes us faster. Collaboration makes us better.”    I always assumed that collaboration and teamwork were the same t…

Take a 2 Minute Survey. Get a $10 Amazon gift card!

Take a 2 Minute Survey. Get a $10 Amazon gift card!

We are looking to hear directly from dealers with this very short and easy-to-answer survey. Answer a few questions, which only takes about 90 seconds, and…

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new features on models coming out of the Big Three or one of the other mass-market carmakers. The second category are cars and carmakers that dominate the news, and that happens to be Tesla, Rivian, Fisker, and other EV brands.

The reason mass-market brands are advertising is that there’s serious competition, and these models are in demand. But EVs are in the news because they’re up-and-comers, poised to be disrupters in a very traditional industry.

With Volkswagen committing to 1.5 million EVs by 2025, Tesla becoming the most valuable carmaker despite a very limited stable, and everyone else talking about the importance of electrification, there’s no question: it’s happening. But is your service department ready for it?

The 2025 Goal

I won’t wax poetic and about electric taking over. That’s decades away. But by 2025, there may be as many as 10 percent of the vehicle fleet in America that’s hybridized or fully electric. I’d suggest it’s a good idea to be on pace to equip your shop to handle EVs with that level of adoption.

Equip the Shop

EVs have high-voltage systems that won’t just hurt someone if a mistake is made – they’ll kill. Shops should have the safety equipment nearby every stall so techs won’t wander around looking for it before skipping it and getting into dangerous territory. That includes high-quality lineman’s gloves, protective suits, grounding equipment, insulated hand tools, and more.  

Train the Techs

No matter what anyone else says, the most important safety equipment is knowledge. Technicians should be trained on general EV and hybrid safety for OSHA purposes. That goes hand in hand with the direct training they need for any EV models your brand currently has and will have soon.

Ideally, all qualified techs should be trained on EV servicing with a minimum of half. EV customers are discerning and should not have to wait longer than any other car owner to have their vehicle maintained or fixed.  

Get the Message Out

If your service department is one that has prepared for electrification more than the average shop, make your customers and neighborhood aware. Wear it like a badge of honor. Become the recognized EV service facility in your area – not just for your own brand, but for any EV on the market.

It might only be 10 percent of the cars five years from now that are electrified, but that’s a stepping-stone to 20 percent, then 50 percent, and then higher. Stay ahead of the curve to be the dealer everyone chooses for EV servicing, and you’ll be the one they look to for their EV purchases as well.

 

John Brennan

I am an avid electric car advocate but I fail to see why getting certified on all the latest technology to do free factory warranty work behooves anyone.That whole warranty flat-rate system is fraud and scam now.Just because some idiot bought a new car does not mean that I have to fix it for free.Price and wage fixing are felonies!

John Brennan

 I only want to fix old cars and get paid.I am not going to fix your rusty Chinese crap bicycles for free either.

John Brennan

Technicians don't like new cars and free warranty work.Free high voltage work is even worse.

John Brennan

Car salesman would stop selling new cars if they had to fix them for free.

John Brennan

Why does anyone think that the technicians want more new cars to fix for free?

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