Automotive Copywriter
How Do You Start New Service Advisors?
Like any dealership position, there comes a need to fill a service advisor’s desk occasionally. There might be someone that resigns or you could be so busy you have to add a service advisor. In any case, you need someone to man that desk as soon as possible to maximize productivity.
From personal experience, I’ve seen zero cases where service advisors receive training prior to starting their job. That’s right – none whatsoever. Most get two to five days to shadow an advisor who’s likely so busy already that they barely have time to explain what they’re doing.
Case in point, I recently had a vehicle serviced and a new service advisor was working all alone. He was barely able to write the work order on his own and did not perform any of the tasks an advisor should. No walkaround, no recommended maintenance review, no recall check (that I know of), and no greeting other than, “I’ll be with you in a minute” without looking up.
For some reason, this has been okay in every dealership I’ve worked. Yet, salespeople need to be certified before they can work a deal. And take a look at other industries – even McDonald’s partners new hires with experienced staff to help them learn.
Sink or Swim Training is Not Okay
It could be called ‘on-the-job’ training, but it’s really sink-or-swim. From my experience, it’s safe to bet that I don’t think it’s alright, and I’m sure you’d agree. So, if it’s not alright to send new hires out to deal with customers without proper training, what’s the best way to prepare them for the role?
Basic Individual Advisor Training
If your new hire has never been a service advisor before, they absolutely need to know the basics before talking with a customer. Online training courses for service advisors can be found in several places online. Here’s a list of online service advisor training programs to get your advisor started within a couple of weeks with some understanding
Close Monitoring
A new service advisor should be closely monitored – buddied up, essentially – for at least two to four weeks. Your best bet is to pay a senior service advisor a handsome sum to be your trainer when required. That way you can have someone devote their attention to the new hire, getting them productive before turning them loose.
Mentoring
Mentoring is just like monitoring, but from a distance. The mentor should be available to help whenever the new hire needs it, and to continue the learning process once the basics are hammered down. Choose one of your best advisors to be a mentor, but don’t forget that it comes with a cost!
Certification
Aim towards certifying every one of your service advisors. While they might not be learning anything new per se, certification creates credibility with your customers. ASE Automotive Service Consultant Training is perhaps the most recognized there is.
How do you integrate new service advisors into your team? What processes do you have in place to train them up?
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3 Comments
Damon Egan
Sherwood Ford
I would agree with you that a proper training plan must be put into place for any new or experienced service advisor. Our advisors go through an 8 day training program to learn our processes. Only after they have completed that do they shadow with a mentor. There is a large amount of role playing and computer training before the advisor goes "live". We have a minimum standard requirement to work at our store and we have to make sure that we are doing a service to the new employee before they greet our guests.
R. J. James
3E Business Consulting
Jason... Kudos for a GREAT Point well made... "Sink or Swim is Not Okay"!
Joe Henry
ACT Auto Staffing & ACTautostaffing.com
One of my positions in a very large dealership (we had 50+ techs, day and night shifts) was Service Advisor/ASM Support and Trainer. I was given “green peas” to our business and had to find who could make the cut. The dealership only gave me/them max 2 weeks before the candidates (or my victims) either were given their own team, or sent them to the unemployment line. Some were straight out of high school, some in their “ACT II” time in their life like one guy was an IBM lay-offed executive. Some success stories of my interns were: - 2 ended up as Fixed Ops Directors, a couple ended up as Service Managers, some still are big producers as Advisors/ASM or Managers of a department. Some/many, despite my coddling and attention, … failed.
However, I could usually could tell if they were going to make it with two days. Based on my experience, I am not convinced that new Service Advisor/ASM long-term romance with a trainer really pays off. However Jason, I think the key is ON GOING training once they sweat their way past the initial FRAT House hazing.