Jason Unrau

Company: Automotive Copywriter

Jason Unrau

Automotive Copywriter

Apr 4, 2018

It’s a Mental Game for Advisors

Anyone who’s been in the service drive for the morning rush knows the chaos and stress service advisors face daily. I’ve been there and done that, having spent more than a decade as a front-line service advisor myself. And for those who can handle the pressure, it can be an extremely rewarding position. But if you don’t have your mind fully in the game, you’re in for trouble.

The Rewards

Like I said, being a service advisor has the potential to be very rewarding. For some people like me, it’s the rewards that drive a service advisor to get better.

Great Pay

As a mainly commission-based position, service advisors have the potential to make great money. There are very few positions that compensate as well as a service advisor, especially for someone who doesn’t have a college education.

If you work the pay plan right, you can optimize your earnings. Higher hours per RO, top CSI scores, more ROs month after month – they all add up to a great paycheck.

Satisfied Customers

It is, at its foundation, a service position. And when it’s done right, customers are served well and satisfied. There aren’t many things as rewarding in a position as knowing you’ve genuinely helped someone leave with a safer car.

The Risk

But being a service advisor comes with risks. It might seem petty to some, but the mental aspect is arguably more difficult than dealing with any customer.

Losing Focus on Customer Service

Inherently, commission-based positions like service advisors struggle against doing what’s best for the wallet instead of doing what’s best for the customer. The temptation is always there to oversell, pre-sell, or select the ‘good jobs’ to pad the paycheck.

You can convince yourself that it’s a good idea at the time and that you’re not really hurting anybody. But the fact is that you’re cheating the customer. More personally yet, you’re losing your primary focus – true customer service.

Negative Energy

Upset customers, wrong choices, poor RO write-ups – they all happen to every service advisor, and often on a daily basis. Sharp words from management, co-workers, techs, and the customer take its toll on the service advisor, as you can imagine. While most advisors are type-A personalities, the negative energy that wells up at work can take you down a dark road.

What You Can Do About It

If you’re a service advisor reading this, these tools can help you keep your head in the game – at least, more often than not. If you’re a service manager, fixed ops manager, or dealer principal, these are tools you can encourage your service advisors to use, especially if you see them in a funk.

Hit the Gym

Getting the blood flowing in a positive environment will help you immeasurably. Without getting into the physiology, there are good chemicals released in your brain that promote a positive attitude and outlook. Before work, during lunch, or after your shift – it’s all effective.

Talk!

If you have a spouse or a close friend, regularly talk about your work life. You’re probably lying to yourself if you think you always have good days. Being able to verbalize your frustrations and stresses to someone will help you process and move past it. Just make sure you aren’t lashing out at someone you love.

Listen!

Think you had a rough day? Ask someone you care about how they’re doing. Focus outwardly to combat your own feelings. Listening is as therapeutic as talking.

Be Routine

Get back to work and do the right things every time. Don’t try to cut corners. Focus on doing the basics really well. For example, do your vehicle walkaround on every vehicle, every time.

 

If your mental game is slipping, the worst thing you can do is ignore it. Take steps to get your mind healthy!

Jason Unrau

Automotive Copywriter

Freelance Contributor

2393

5 Comments

Kelly Kleinman

Dealership News

Apr 4, 2018  

Strategic use of headline fonts...outstanding.  I have a question about burnout as a service writer.  What's the average shelf life of someone in that position, any idea?  An old roommate of mine is the step son of a well-known dealership and he's been at it since 1985.  How is this even possible?

Kelly Kleinman

Dealership News

Apr 4, 2018  

I should say the late owner of a dealership was his step-father.

Jason Unrau

Automotive Copywriter

Apr 4, 2018  

Thanks Kelly.

My personal experience is...it depends on the person. The right type of personality thrives on the position. Others who don't have the right constitution can burn out in less than a year. I've seen it personally more than a few times. 

I'll go out on a limb here, and guess that the average service advisor lasts around 10-12 years. Anyone else have a solid number?

Missy Zalinger

Courtesy Acura

Apr 4, 2018  

Wow that's a tough question. I really think it is an individual thing person to person. I have worked with advisors who came in when the dealership went up in the '80s type deal. Then I have seen grown men come in and last 2 months. If your life is not stable you cannot easily succeed in this environment. You need to be tough as bones. I am going on three years but I also plan on moving up. Great question. 

Dave Smith

Mercedes Benz of Arlington

Jul 7, 2018  

I've been writing Service at a high line dealers for over 27 years. The dealer has now put me in as Service Manager...I really think it is based on the person and how they deal with stress. I don't think I learned how to effectively deal with the stresses of the job for many years after doing it. Then there is finding the sweet spot of just how much work you can take in and how much you can get out. I was fortunate enough to have a great group of Tech that would do anything for me.

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