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Jared Hamilton
From: Jared Hamilton
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Jason Volny

Jason Volny

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Formal Organizational Structure in Your Dealership.

Part 1 of a 3 part series on:

Implementing New Products and Processes in your Dealership.

Formal Organizational Structure

While you have clear cut job titles and roles for individuals in your dealership, when you choose to implement a new product or process in your dealership it is necessary to have one individual be responsible for its successful implementation. You need a people champion. Someone who is responsible for the success of your organization. This individual must have the right attitude and knowledge about developing others and must be empowered in their job role. You CANNOT have someone who doesn’t have authority in charge of this program.

 

It needs to be clear from day one: Who is responsible for what? Who does everyone report to? What is expected? What is tolerated? This goes for all of the managers and employees. A great quote we have written on a wall in our office is: “it’s not what you preach, it’s what you tolerate,” Leif Babin, U.S. Navy SEAL.

 

By having a people champion be in charge of implementing the new product or process you will have a better success rate. Instead of buying new products and hoping they change business practices, you need someone who will champion their implementation. This individual needs to be responsible for training, retraining, tracking, and reporting of the new product or process. Without having someone accountable for its success, then it won’t be successful. Having a formal organizational structure for new products and processes ensures that they are being utilized properly and efficiently. Employees might not know there is a smarter way to be using their tools. When you choose to have a champion of each product and process you will see more engagement and knowledge within your dealership because individuals are engaged.

Michelle Denogean

Couldn't agree more Jason! Especially given that Digital Retailing technology touches every department in the dealership. We have been working on a detailed job description for dealership's to consider. We should have a Driving Sales blog post for this next week. If anyone wants to reach out proactively to get a copy, email me at: michelle@roadster.com

Derrick Woolfson

Great article, Jason! Especially regarding what is expected, and who they report too. This can (and does) cause major frustration for both employees (manager/employee). I have experienced this first hand; the GM will expect one thing, and the GSM another. You can waste a lot of valuable time with the back and forth. 

Mark Rask

This is a great way to look at things 

R. J. James

Jason... Great Article!  Love that quote, “it’s not what you preach, it’s what you tolerate,” Leif Babin, U.S. Navy SEAL. 

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