Culture has been a buzzword in every industry for the last few years. Strong, self-built, toxic, and innovative have been used to describe the culture of companies. Odds are these adjectives have been used to describe the culture at your dealership. It’s a safe bet that at one point your company has been one of these adjectives to different employees.
Culture isn’t warm and fuzzy. Poor culture costs your company. It costs time, resources, loyalty, and money. Companies with disengaged employees have poor cultures.
Developing a resilient culture for your company to thrive in can be difficult. Especially if it is already in disarray. Changing culture is hard. Without support from the top, it is even more difficult. Because of this, cultural change will be ineffective without the participation of GMs and Owners.
As with most sustainable initiatives, culture change starts at the top. It begins with the behavior of leaders. The success of an organization is directly tied to the culture that has been created. Your mission statement alone isn’t your culture. Your culture is having the right processes and people in place to ensure that high performance is the expectation.
Your culture is a direct reflection of the amount you care. Setting an example, as a leader, is crucial to crafting a strong culture.
This isn’t rocket science. Some of the best strategies to improve culture are simple. Become a better communicator. Give honest feedback. Share your passion for your work. Focus on learning about each employee to improve your communication. Feedback can be hard to swallow, but if done properly it will give employees the necessary information for them to get better at their job. If you are not engaged and excited, how can you expect your employees to be? These are just three examples.
Improving as a leader is one of the best ways to create a better culture. Constant learning, both about the business and the people, will enable you to become a better leader and will craft a better culture for your employees. A better culture will only leave you with better retention, engaged employees, and loyal customers.
As leaders, it’s up to us to build our dealership culture, and it helps to collaborate with other like-minded leaders. Presidents Club provides dedicated leaders the ability to gain fresh perspectives on innovation and excellence with our super 20-group type learning environment. Come join North America’s most progressive dealers as they discuss their Capital, Brand, and People. You’ll gain insight into how you can build a better culture in your organization.