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Jared Hamilton
From: Jared Hamilton
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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Selling anything today is difficult.   There is so much competition in the marketplace and it comes from every corner of the globe.   How do you set yourself apart from your competitors?

It’s not going to be due to your superior product or superior product knowledge.   In today’s fast paced digital world, the people who respond quickly and efficiently will close the deal and out perform their competitors 9 times out of 10.

 

So how does one become a “First Responder”?   To start,  you have to be able to use all of the latest technologies to your advantage.  Email, Instant messaging and automated voice mail companies like Youmail.com or Phone Fusion are great ways to be able to control your first contact.  But the simplest and most effective tool at your disposal is a PDA.   If you aren’t using a Blackberry-iPhone-Palm or Windows Mobile device, you are at a serious disadvantage.

  

Is there anything better than being able to answer a clients question within 5-10 minutes of receiving it?  How much trust and rapport is built between your clients and potential customers when they feel your chief concern is also their own?

 

Think about it for a second.  You get an email from a frustrated client or a potential customer on a Saturday afternoon or Sunday evening out with your family/friends enjoying your weekend.   Contemplate the wonder on their face when you fire a rapid –professional reply addressing and identifying their concern and promising to solve their issue first thing Monday morning?   If you aren’t using a PDA, there is no way you could build this kind of trust with your clients and  potential customers.   Being a ‘First Responder’ will always set you apart from the competition.

 

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