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Jared Hamilton
From: Jared Hamilton
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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Selling anything today is difficult.   There is so much competition in the marketplace and it comes from every corner of the globe.   How do you set yourself apart from your competitors?

It’s not going to be due to your superior product or superior product knowledge.   In today’s fast paced digital world, the people who respond quickly and efficiently will close the deal and out perform their competitors 9 times out of 10.

 

So how does one become a “First Responder”?   To start,  you have to be able to use all of the latest technologies to your advantage.  Email, Instant messaging and automated voice mail companies like Youmail.com or Phone Fusion are great ways to be able to control your first contact.  But the simplest and most effective tool at your disposal is a PDA.   If you aren’t using a Blackberry-iPhone-Palm or Windows Mobile device, you are at a serious disadvantage.

  

Is there anything better than being able to answer a clients question within 5-10 minutes of receiving it?  How much trust and rapport is built between your clients and potential customers when they feel your chief concern is also their own?

 

Think about it for a second.  You get an email from a frustrated client or a potential customer on a Saturday afternoon or Sunday evening out with your family/friends enjoying your weekend.   Contemplate the wonder on their face when you fire a rapid –professional reply addressing and identifying their concern and promising to solve their issue first thing Monday morning?   If you aren’t using a PDA, there is no way you could build this kind of trust with your clients and  potential customers.   Being a ‘First Responder’ will always set you apart from the competition.

 

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