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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

The COVID-19 pandemic has caused a major shift in the automotive industry. Vehicle sales and service requests took a drop in the last three months, w…

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…

What if Vendors Paid their Employees on the Campaigns Success?

What if Vendors Paid their Employees on the Campaigns Success?

You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

You’re about to lose the bricks.  It’s not about Clicks.  It’s about pushing Iron through fiber.

 

Today’s consumer doesn’t care about your website.  They don’t care about your sweet flash intro, your nifty online credit app, or even your ‘next-generation’ inventory page.

 

They only know Google.  When they’re confused, they visit KBB.com, if frustrated, they visit Edmunds.com, and when hammered over the head by saggy saturated  OEM advertising and glitzy superbowl ads…. They visit AutoTrader.com or Cars.com and visit the possibilities.  One day, they might end up on your lot.  How do you part the sea and provide a clear path with all this overlap?  Oops, that was a question for 2005.

 

Face it, this is 2008.  Your neighbors are going out of business.  Your buddies are leaving the trade.  You shake your head as you leave it to the Green Peas….. Am I done?

 

OR

 

You take this for what it is.  Opportunity.  You embrace digital with the understanding  you will never, ever, pay for something that sounds like a lead.  You pay someone to sit at a desk and blog, facebook poke, myspace grab, and beebo about the day-to-day….   You embrace the day-to-day relevancy of the consumer. You use technology to track purchase cycles. 

  

Each “digital lookey loo” eventually becomes a buyer.  Make them yours by steering them for their 6 months in the purchase funnel.  Make friends through their friends via social media.  As they research a purchase, push them to microsites and landing pages for every single model you sell.   It really is possible.   Stop allowing traditional media’s “bygone” ways to dictate your future media mastery.

 

You’ve already cut the trees on the street to make your lot more visible.  At first, you did it so customers could see you better, but now, from your office, you see the Forrest through the trees.  YOU can bring customers into the showroom by making yourself visible on the places where your customers live…. ONLINE.

 

This is not about Pay Per Click…. Stealing your neighbors’ names for sponsored top of the page.  It’s about an organic effort to make yourself transparent.  You make your inventory transparent via mass distribution, and make your people relevant via social awareness/networking.

 

Remember, your customers don’t care about you:  They  only know Google, and visit the trusted resource when they need advice.   It’s up to you to fill in the gaps.

 

How you do you dominate both channels?  You call us.

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