Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

Every morning we wake up-shower-dress-fix our hair(if we have any) and hopefully get a protein based breakfast light on carbs.  ;)  We abide by a schedule. 

 

This daily regimen is ultimately about doing the little things.  You can’t be great without nailing the little things.  Without a solid "daily regimen" and consistency of achieving it, we are doomed to be inconsistent.  Inconsistency is the father of failure.

 

As a cardog, your thinning wallet may be attributable to inconsistent marketing.  You’re bigger than the economy right?  Now matter ‘how bad it gets’ you must still advertise…. You must go on by investing in the places where you customers are most likely to find you:  ONLINE.

 

Do you have a solid “Digital Regimen” that carries you through the day?

  • Are you Geo-targeting your store on all the Local Auto Portals with relevant ad campaigns?
  • Do you have pictures of your Inventory(New and Used)across all shopping verticals?
  • Do you have Video Content engaging both the eyes and ears of your consumers?
  • Is your website interactive and measurable by engaging and involving your visitors?
  • Are you positioned to benefit from the traffic of the search engines?
  • Are you reaching the millions of eyeballs offered by the consumer generated content sites-Facebook-Ebay Motors-Craigs List-Youtube-Myspace?

If you said yes to at least HALF of these things, then YOU’RE ALMOST THERE.  If  you said yes to all of the above…. You’re a ninja, and I apologize for wasting your time. 

 

If you are deficient in any of the above mentioned criteria, you should investigate further or perhaps give us a call!

 

 

 

 Unlock all of the community & features  Join Now