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Jared Hamilton
From: Jared Hamilton
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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Every morning we wake up-shower-dress-fix our hair(if we have any) and hopefully get a protein based breakfast light on carbs.  ;)  We abide by a schedule. 

 

This daily regimen is ultimately about doing the little things.  You can’t be great without nailing the little things.  Without a solid "daily regimen" and consistency of achieving it, we are doomed to be inconsistent.  Inconsistency is the father of failure.

 

As a cardog, your thinning wallet may be attributable to inconsistent marketing.  You’re bigger than the economy right?  Now matter ‘how bad it gets’ you must still advertise…. You must go on by investing in the places where you customers are most likely to find you:  ONLINE.

 

Do you have a solid “Digital Regimen” that carries you through the day?

  • Are you Geo-targeting your store on all the Local Auto Portals with relevant ad campaigns?
  • Do you have pictures of your Inventory(New and Used)across all shopping verticals?
  • Do you have Video Content engaging both the eyes and ears of your consumers?
  • Is your website interactive and measurable by engaging and involving your visitors?
  • Are you positioned to benefit from the traffic of the search engines?
  • Are you reaching the millions of eyeballs offered by the consumer generated content sites-Facebook-Ebay Motors-Craigs List-Youtube-Myspace?

If you said yes to at least HALF of these things, then YOU’RE ALMOST THERE.  If  you said yes to all of the above…. You’re a ninja, and I apologize for wasting your time. 

 

If you are deficient in any of the above mentioned criteria, you should investigate further or perhaps give us a call!

 

 

 

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