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Jared Hamilton
From: Jared Hamilton
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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

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Car Subscriptions - Q and A with Bill Playford

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I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

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Every morning we wake up-shower-dress-fix our hair(if we have any) and hopefully get a protein based breakfast light on carbs.  ;)  We abide by a schedule. 

 

This daily regimen is ultimately about doing the little things.  You can’t be great without nailing the little things.  Without a solid "daily regimen" and consistency of achieving it, we are doomed to be inconsistent.  Inconsistency is the father of failure.

 

As a cardog, your thinning wallet may be attributable to inconsistent marketing.  You’re bigger than the economy right?  Now matter ‘how bad it gets’ you must still advertise…. You must go on by investing in the places where you customers are most likely to find you:  ONLINE.

 

Do you have a solid “Digital Regimen” that carries you through the day?

  • Are you Geo-targeting your store on all the Local Auto Portals with relevant ad campaigns?
  • Do you have pictures of your Inventory(New and Used)across all shopping verticals?
  • Do you have Video Content engaging both the eyes and ears of your consumers?
  • Is your website interactive and measurable by engaging and involving your visitors?
  • Are you positioned to benefit from the traffic of the search engines?
  • Are you reaching the millions of eyeballs offered by the consumer generated content sites-Facebook-Ebay Motors-Craigs List-Youtube-Myspace?

If you said yes to at least HALF of these things, then YOU’RE ALMOST THERE.  If  you said yes to all of the above…. You’re a ninja, and I apologize for wasting your time. 

 

If you are deficient in any of the above mentioned criteria, you should investigate further or perhaps give us a call!

 

 

 

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