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Jared Hamilton
From: Jared Hamilton
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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Have you typed your Dealership's name into any of the major search engines recently?  I would suggest you do so, if only to find out what you see on the first page.  Be prepared for what you'll find, as much of it will be to your chagrin.  :)

Consumer Generated Content (CGC) is dominating the web these days. People go online to write about everything they see and do.  The restaurants they dine in, the gyms they use, the bars they visit.  All of the social networking sites are rife with reviews, photos and comments about the people and places in their day to day lives.  Why would your dealership be any different?    

Imagine the power and influence  your staff wields in every single day to day customer interaction?  From your desk manager, to your F&I, to your parts counterperson and even your receptionists, their performance is being evaluated on a grand stage.  How do you control what they say and do every day?

No amount of training or select hiring can account for their communication with your clients and potential customers?  And in these very trying economic times, it's likely people will be on edge, prone to disagree or be combative.  You can’t afford not to be pro-active in making sure your dealership has a stellar reputation both online and off.  

So what to do?  

What if there was a way to employ the latest search technology to guard your dealership's online reputation from negative reviews and commentary while also allowing for cutting edge geo targeting and brand building?

In my next blog, I’ll tell you about an amazing new company and its potential to revolutionize the way dealers market on the web.


 

 

 

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