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Jared Hamilton
From: Jared Hamilton
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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Have you typed your Dealership's name into any of the major search engines recently?  I would suggest you do so, if only to find out what you see on the first page.  Be prepared for what you'll find, as much of it will be to your chagrin.  :)

Consumer Generated Content (CGC) is dominating the web these days. People go online to write about everything they see and do.  The restaurants they dine in, the gyms they use, the bars they visit.  All of the social networking sites are rife with reviews, photos and comments about the people and places in their day to day lives.  Why would your dealership be any different?    

Imagine the power and influence  your staff wields in every single day to day customer interaction?  From your desk manager, to your F&I, to your parts counterperson and even your receptionists, their performance is being evaluated on a grand stage.  How do you control what they say and do every day?

No amount of training or select hiring can account for their communication with your clients and potential customers?  And in these very trying economic times, it's likely people will be on edge, prone to disagree or be combative.  You can’t afford not to be pro-active in making sure your dealership has a stellar reputation both online and off.  

So what to do?  

What if there was a way to employ the latest search technology to guard your dealership's online reputation from negative reviews and commentary while also allowing for cutting edge geo targeting and brand building?

In my next blog, I’ll tell you about an amazing new company and its potential to revolutionize the way dealers market on the web.


 

 

 

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