Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

If your dealership hasn't figured out what to do in the weakest car market in decades, look no further than your internal process to maximize the power of the interweb's reach.

The lastest JD Power data indicates that 75% of consumers begin their research online.  This is up 5% points over last year.  If 3/4's of your potential shoppers are online, why isn't the same percentage of your "reduced external marketing dollars" being used to capture this audience?  Here is a "simple solution" to put into action.  

Advertise online with the big Indpendent sites(Edmunds-Kbb-Autotrader-Cars.com). Optimize your website so it's prominently and positively featured on the search engines(Impact Auto Media).  Make sure its easy to navigate-engaging -measurable and MOBILE FRIENDLY.  Ensure there are multiple photos of every car in your inventory-new and used.  Make sure you export your inventory to the various free classified sites and ensure the process is updated daily.

Train every member of your staff to understand the importance of your website.  Teach them to constantly refer to it when speaking with customers and clients.  Reward them when they capture people's email addresses.  Use them to re-market to every single one of the people who transact with you-from the new car purchase all the way down to the consumer who buys Oil from your parts dept.  Reach out to everybody in your CRM database with bi-monthly emails notifying them of the specials and current offers at your store?

You can do all of these things for less than $15k/mo.  If you are a real Web 3.0 Ninja, you could probably reduce this to $10k. In recessionary times, doing these things will not only allow you to survive but potentially thrive.

Make it happen! 

 Unlock all of the community & features  Join Now