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Jared Hamilton
From: Jared Hamilton
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Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

The COVID-19 pandemic has caused a major shift in the automotive industry. Vehicle sales and service requests took a drop in the last three months, w…

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

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FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…

What if Vendors Paid their Employees on the Campaigns Success?

What if Vendors Paid their Employees on the Campaigns Success?

You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Sitting here on Sunday Night contemplating my promise to contribute a "Blog a Week" and thinking about missing NADA for the first time in many years, I wanted to hammer out a very simple message to my  friends in the Dealer Community.

If your website isn't MOBILE FRIENDLY, you are absolutely destroying your ability to handle "DIGITAL UPS".  And right now in this depressed/recessed car market, almost every up you have is "DIGITAL".  

The number of people using iPhones-Blackberry Storms, Google G1's, Palms and Nokia smart phones is unreal. All of these folk surf around to various places during  the day right from the comfort of their mobile device.  In the car, walking thru the mall, sitting at the salon, working out at the gym, the mobile web has never been more ubiquitous. It's estimated 40 Million people are surfing the Mobile web in the US daily.

And how can you as a Dealer not allow them to access your site at the same time?    There is no bigger bummer than clicking on a link from my Blackberry Storm only to have the browser unable to load the page.  Ignoring this market is a major mistake. Your inventory pages and home page should be viewable from any mobile device and optimized for viewing from multiple mobile web browsers.   Right now.  If it's not, make it so.  

If you are a GM or an Owner  and you are reading this blog, I implore you to call your IT person or your Website company immediately and mandate your site institutes this change.  You can't afford not to.

Make it happen!

 

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