CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Sitting here on Sunday Night contemplating my promise to contribute a "Blog a Week" and thinking about missing NADA for the first time in many years, I wanted to hammer out a very simple message to my friends in the Dealer Community.
If your website isn't MOBILE FRIENDLY, you are absolutely destroying your ability to handle "DIGITAL UPS". And right now in this depressed/recessed car market, almost every up you have is "DIGITAL".
The number of people using iPhones-Blackberry Storms, Google G1's, Palms and Nokia smart phones is unreal. All of these folk surf around to various places during the day right from the comfort of their mobile device. In the car, walking thru the mall, sitting at the salon, working out at the gym, the mobile web has never been more ubiquitous. It's estimated 40 Million people are surfing the Mobile web in the US daily.
And how can you as a Dealer not allow them to access your site at the same time? There is no bigger bummer than clicking on a link from my Blackberry Storm only to have the browser unable to load the page. Ignoring this market is a major mistake. Your inventory pages and home page should be viewable from any mobile device and optimized for viewing from multiple mobile web browsers. Right now. If it's not, make it so.
If you are a GM or an Owner and you are reading this blog, I implore you to call your IT person or your Website company immediately and mandate your site institutes this change. You can't afford not to.
Make it happen!