Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Sitting here on Sunday Night contemplating my promise to contribute a "Blog a Week" and thinking about missing NADA for the first time in many years, I wanted to hammer out a very simple message to my  friends in the Dealer Community.

If your website isn't MOBILE FRIENDLY, you are absolutely destroying your ability to handle "DIGITAL UPS".  And right now in this depressed/recessed car market, almost every up you have is "DIGITAL".  

The number of people using iPhones-Blackberry Storms, Google G1's, Palms and Nokia smart phones is unreal. All of these folk surf around to various places during  the day right from the comfort of their mobile device.  In the car, walking thru the mall, sitting at the salon, working out at the gym, the mobile web has never been more ubiquitous. It's estimated 40 Million people are surfing the Mobile web in the US daily.

And how can you as a Dealer not allow them to access your site at the same time?    There is no bigger bummer than clicking on a link from my Blackberry Storm only to have the browser unable to load the page.  Ignoring this market is a major mistake. Your inventory pages and home page should be viewable from any mobile device and optimized for viewing from multiple mobile web browsers.   Right now.  If it's not, make it so.  

If you are a GM or an Owner  and you are reading this blog, I implore you to call your IT person or your Website company immediately and mandate your site institutes this change.  You can't afford not to.

Make it happen!

 

 Unlock all of the community & features  Join Now