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Now that NADA is over and the likely struggle of 2009 fresh on our minds, I ask some very simple questions relative to understanding your web site.
If you or your GM/GSM can't answer any/all of these questions immediately, it's time to reflect and seriously consider re-educating yourself about your marketing practices.
Here they are:
For some of you, these basic questions can be answered in less than 5 minutes. If you can't answer them honestly and intelligently, you need to learn how to and fast. You shouldn't be ashamed. You should be informed.
Invest in your staff. Hire somebody who will not only teach you this information, but install a process that embraces and harnesses it. You could call most of the folks who write for this site, but our information and advice is worthless if its not made a part of your Digital Marketing Process.
You can do it. Don't waste anymore time. Make it happen!