Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jay Campbell

Jay Campbell Advertising Consultant-Las Vegas

Exclusive Blog Posts

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

The COVID-19 pandemic has caused a major shift in the automotive industry. Vehicle sales and service requests took a drop in the last three months, w…

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…

What if Vendors Paid their Employees on the Campaigns Success?

What if Vendors Paid their Employees on the Campaigns Success?

You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Now that NADA is over and the likely struggle of 2009 fresh on our minds,  I ask some very simple questions relative to understanding your web site.  

If you or your GM/GSM can't answer any/all of these questions immediately, it's time to reflect and seriously consider re-educating yourself about your marketing practices.

Here they are:

"Do You"

  • Know how many UNIQUE VISITORS you get to your website every month?  Daily, Weekly?
  • Know where they are coming from?
  • Know which is the best and worst source?
  • Know how many of these "UNIQUES" fill out a lead form?
  • Have an "OPT IN" lead form on your front page?  for Service?  for Parts?
  • Have "Landing Pages" or "Microsites" for every Interactive Vendor?  
  • Have separate and relevant URL's for all of your Digital Ad Campaigns?
  • Measure and analyze your "Click Stream Data"?
  • Know how many "Uniques" it takes your site to Generate a lead?

 

For some of you, these basic questions can be answered in less than 5 minutes.  If you can't answer them honestly and intelligently, you need to learn how to and fast.   You shouldn't be ashamed.  You should be informed.  

Invest in your staff.  Hire somebody who will not only teach you this information, but install a process that embraces and harnesses it.   You could call most of the folks who write for this site, but our information and advice is worthless if its not made a part of your Digital Marketing Process.  

You can do it.  Don't waste anymore time.  Make it happen!

 

 Unlock all of the community & features  Join Now