3 Ways Car Salespeople Can Increase Sales Using AI for Free

Understanding AI and LLMs

Artificial Intelligence (AI) has revolutionized numerous industries, and the automotive sector is no exception. Put simply, AI refers to the simulation of human intelligence processes by machines. These processes include learning, reasoning, and self-correction. In the realm of AI, Large Language Models (LLMs) like ChatGPT have gained significant attention recently. LLMs are advanced AI systems that can understand, generate, and respond to human language with a high degree of accuracy. They are incredibly user-friendly, often requiring no more than a web browser to access and use, making them an invaluable tool for professionals across various fields.

With over two decades in marketing, much of that in the automotive retail space, I’ve seen firsthand how AI can transform the way sales teams operate. My passion for computer technology, especially AI, has led me to explore numerous applications that can benefit automotive dealership salespeople. 

Steps for Car Salespeople to Start Using AI

In this article, I’m going to give you 3 ways car salespeople can start using AI to improve their performance. Then, I’ll provide steps and/or sample LLM command prompts to help you generate each type of content. I can’t make it much easier. So let’s dig into some of the quickest ways to get started! I’ll be using ChatGPT for these examples but most LLMs will provide similar results. 

WARNING/DISCLAIMER: Use AI of any kind at your own risk. And one thing you can never forget is that AI never forgets. That means that you should NEVER provide private, personal, or confidential customer information into any public LLM. 

1. Creating Engaging Social Media Posts

AI tools like ChatGPT can help automotive salespeople create compelling social media content. Whether it’s a promotional post about a new car model, a recent trade-in, or customer testimonials, AI can generate engaging and relevant content quickly. This helps maintain a consistent online presence, attracting potential buyers and keeping current customers informed.

Sample Command Prompt:

“Generate three ideas for engaging social media posts promoting the new 2024 Chevy Tahoe, highlighting its sleek design, advanced features, and special financing options. Make one of the post ideas funny.”

Example Result:

Post Idea 1: Highlighting Sleek Design

Visual: High-quality image of the 2024 Chevy Tahoe in a scenic location, showcasing its exterior design.

Caption: “Ready to turn heads wherever you go? The 2024 Chevy Tahoe’s sleek design is a showstopper on any road. Stop by [Dealership Name] to see it in person and take it for a spin! 🚗✨ #ChevyTahoe #SleekDesign #NewArrivals”

Post Idea 2: Showcasing Advanced Features

Visual: Photo carousel or video highlighting the advanced features of the 2024 Chevy Tahoe, such as the infotainment system, rear-view camera, and spacious interior.

Caption: “Experience the future of driving with the 2024 Chevy Tahoe! From its cutting-edge infotainment system to the spacious and luxurious interior, this SUV is built for comfort and convenience. Visit us at [Dealership Name] and discover all the advanced features today. 🚘🔧 #AdvancedTech #ChevyTahoe #DriveInStyle”

Post Idea 3: Funny Post with Special Financing Options

Visual: Fun graphic or meme featuring the 2024 Chevy Tahoe and a playful caption.

Caption: “Why wait to own the SUV of your dreams? With special financing options on the 2024 Chevy Tahoe, you can drive it home today! Come see us at [Dealership Name] and let’s make it happen. (No, we won’t accept Monopoly money 😉) 🚙💰 #ChevyTahoe #SpecialFinancing #DriveYourDream”

2. Crafting Personalized Email Responses

Responding to customer inquiries promptly and effectively is crucial in the automotive sales process. AI can assist in drafting personalized email responses based on the specific needs and questions of the customer. This ensures that potential buyers receive accurate and helpful information quickly, improving their experience and increasing the likelihood of a sale.

Sample Command Prompt:

“Draft a personalized email response to Jane Doe that is no more than 50 words long. They are interested in the 2024 Chevy Tahoe and loved the running boards and interior. They have never bought from us and were referred by their best friend Amy. Offer to schedule a test drive.”

Example Result: 

Hi Jane,

Thank you for your interest in the 2024 Chevy Tahoe! I’m delighted to hear that you loved the running boards and the luxurious interior. It’s a fantastic vehicle, and I’m confident it will meet all your expectations.

Amy has been a valued customer of ours, and she speaks very highly of you. We truly appreciate her referral and are excited about the opportunity to assist you with your first purchase from us. Building relationships with new customers is always a pleasure, and we’re here to make the process as smooth and enjoyable as possible.

I would love to schedule a test drive for you so you can experience the Tahoe’s features firsthand. Test drives are a great way to get a feel for the vehicle and ensure it fits your needs perfectly. Please let me know a date and time that works best for you, and I’ll make all the necessary arrangements.

If you have any questions or need further information before the test drive, don’t hesitate to reach out. I’m here to help!

Looking forward to meeting you soon.

Best regards,

[Your Name]

[Your Dealership]

[Your Contact Information]

3. Creating Vehicle Walk-Around Video Shot Lists and Scripts

Video marketing is an effective way to showcase vehicles to potential buyers. AI can assist in creating detailed shot lists and scripts for vehicle walk-around videos, ensuring that all key features are highlighted in an engaging manner. This helps salespeople produce high-quality videos that can be shared on social media, websites, and other marketing channels.

Sample Command Prompt:

“Create a detailed shot list and script for a walk-around video of the 2024 Chevy Tahoe, highlighting its exterior design, interior features, and advanced technology. I want the video to be about one minute long. Introduce me at the beginning and ask people to comment with their favorite feature. ”

Example Result: 

Shot List

1. Opening Shot: Wide shot of the dealership with salesperson and the 2024 Chevy Tahoe prominently displayed.
2. Exterior Front View: Close-up of the front grille and headlights.
3. Side View: Panning shot of the vehicle’s side profile.
4. Running Boards: Close-up of the running boards.
5. Rear View: Wide shot of the rear design and tail lights.
6. Interior Front: Close-up of the driver’s seat and dashboard.
7. Interior Features: Shots of the infotainment system, steering wheel, and control panels.
8. Back Seats: View of the spacious back seats and legroom.
9. Technology Highlights: Quick demo of advanced tech features.
10. Ending Shot: Host waving and standing next to the Tahoe.

Script

Opening Shot

• Host: “Hi, I’m <name>, at <dealership>. Today, we’re giving you a quick tour of the incredible 2024 Chevy Tahoe.”

Exterior Front View

• Host: “Starting up front, the 2024 Tahoe features a bold grille and sleek LED headlights. It’s designed to make a statement.”

Side View

• Host: “From the side, you can see its strong lines and robust stance. This SUV truly stands out on the road.”

Running Boards

• Host: “Check out these stylish running boards, making it easy to get in and out of the vehicle.”

Rear View

• Host: “The rear design is just as impressive with sleek tail lights and plenty of cargo space for all your adventures.”

Interior Front

• Host: “Inside, the driver-focused cockpit features premium materials and a modern design that’s both stylish and functional.”

Interior Features

• Host: “The Tahoe is loaded with advanced features, including a state-of-the-art infotainment system and intuitive controls.”

Back Seats

• Host: “Passengers in the back will enjoy generous legroom and comfortable seating, perfect for long trips.”

Technology Highlights

• Host: “The latest tech includes a high-res rear-view camera and seamless smartphone integration, keeping you connected and safe.”

Ending Shot

• Host: “Thanks for joining our quick tour of the 2024 Chevy Tahoe. Comment below with your favorite feature! And if you don’t have one yet, well, the Tahoe might just persuade you otherwise! See you next time!”

Potential Pitfalls of AI/LLMs

While AI tools like ChatGPT offer numerous advantages, it’s important to be aware of potential pitfalls. One notable issue are “hallucinations,” where the AI generates content that is factually incorrect or nonsensical. This can lead to misinformation if not properly monitored. To mitigate this, always review AI-generated content carefully. I will provide a more detailed list of potential pitfalls in an upcoming article.

Conclusion

Incorporating AI tools like ChatGPT into the daily operations of automotive dealership salespeople can significantly enhance productivity and customer engagement. From crafting engaging social media posts and personalized email responses to improving CRM notes, creating engaging voicemails, and creating effective video marketing content, AI offers a range of free, accessible solutions. By leveraging these tools, salespeople can save time, improve customer interactions, and ultimately drive more sales.

My name is J.D. Mixon, the Director of Marketing and Customer Success with DrivingSales. With over 10 years in the automotive retail space and more than 20 years in marketing. I hope you enjoyed these tips. Comment with what else you would like AI to help you with and I'll make it my next project for you!