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JD Rucker

JD Rucker Founder

JD Rucker Blog Posts

The Most Valuable Lesson I Ever Learned Selling Cars

The Most Valuable Lesson I Ever Learned Selling Cars

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Ma…

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers …

Complacency Kills: How to Fight the Demon within a Surging Sales Environment

Complacency Kills: How to Fight the Demon within a Surging Sales Environment

Sales are down... for many vendors. That's the scuttlebutt on the street and it usually means one thing: sales are up at dealerships. Looking at the head…

The Last Piece of the Digital Marketing Puzzle: Inter-Vendor Communication

The Last Piece of the Digital Marketing Puzzle: Inter-Vendor Communication

Pointing fingers. It's something that everyone at the dealership who has dealt with vendors over the years has experienced from time to time. The website…

The Best Web Presence is the One that Represents Your Dealership Properly

The Best Web Presence is the One that Represents Your Dealership Properly

One of the things that I do now more than ever is listen to other vendors pitch their products. I hope this post doesn't scare any of them from reaching …

Dealers, It's Time to Get 'Touchy-Feely' with Your Website Content

Dealers, It's Time to Get 'Touchy-Feely' with Your Website Content

The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to person…

The Growing Plague of Google Analytics Spam and How to Filter It

The Growing Plague of Google Analytics Spam and How to Filter It

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the las…

5 Things Every Dealer Should Do with Their Websites that Most Aren't Doing Today

5 Things Every Dealer Should Do with Their Websites that Most Aren't Doing Today

The consolidation of website vendors and OEM mandates makes it challenging for dealers to feel like they can get an edge over their competitors. With the…

Straight to Inventory versus Landing Pages for PPC

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is …

The Non-Existent SEO Value of PPC

The Non-Existent SEO Value of PPC

Have you ever wondered why PPC and SEO are often separated. Even in companies that offer both, they usually treat them as two separate entities, stating …

What Should be Manual and What Should be Automated?

What Should be Manual and What Should be Automated?

Digital marketing in the automotive industry has very few absolutes. When it comes to the difference between automation and manual effort, the proper ans…

Throw out the darn rulebook.

Throw out the darn rulebook.

In this industry we often do things simply because they have been done before. Why not throw out the rulebook and do things because we SHOULD or WANT to?…

Your Dealership's Website: Improve, Add To, or Replace?

Your Dealership's Website: Improve, Add To, or Replace?

It's great to be out of the website business. After a decade of working for dealership website providers, I now have the freedom to tell the story like i…

Should Dealers Target Everybody or a Selection of Buyers with their Advertising?

Should Dealers Target Everybody or a Selection of Buyers with their Advertising?

At first glance, it's an easy question with an instant answer. Car dealers want to target everyone within driving distance with their message. As Ripley …

Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong

Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong

As a policy, we've always chosen to obey the "once and nevermore" philosophy with our social media posts for clients. We handcraft each post and that pos…

Why Social Media Is Actually Good For Your Dealership

Why Social Media Is Actually Good For Your Dealership

Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste…

Content is Important, but there's More to SEO than Building Pages

Content is Important, but there's More to SEO than Building Pages

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace bu…

The “Points” Aren’t Where They Used To Be, and “Drive Time” is 24/7

The “Points” Aren’t Where They Used To Be, and “Drive Time” is 24/7

Salespeople in automotive learn very quickly that standing on the point during drive time is the easiest way to grab an up.  You have first shot at the …

Fixing a dealership’s culture starts by identifying the roadblock.

Fixing a dealership’s culture starts by identifying the roadblock.

The perfect dealership culture is a delicate formula because it has to: Be authentic and Resonate throughout the dealership and community. To achieve a…

“Hello?” What is Wrong with Our Phone Calls?

“Hello?” What is Wrong with Our Phone Calls?

What happened to phone etiquette? Is texting to blame for our apparent lack of interest in voice-on-voice interaction, and our apparent amnesia about how…

Cause Marketing: Philanthropy & The Car Dealer

Cause Marketing: Philanthropy & The Car Dealer

When “normal” people think about car dealers their initial assumption is typically that we are a bunch of swindlers out to take them for all they are…

Why Does Automotive Social Media Still Suck?

Why Does Automotive Social Media Still Suck?

When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when w…

The Irony of Simplicity in Choice for Discerning Dealers

The Irony of Simplicity in Choice for Discerning Dealers

Consolidation is happening. We see it in the automotive industry all the time. Large dealer groups are getting larger. Big vendors are getting bigger. Th…

The Cliche of Dealer SEO and Analogies to Support it

The Cliche of Dealer SEO and Analogies to Support it

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly diff…

Dealers Must Stop Building a Marketing Strategy from Fear

Dealers Must Stop Building a Marketing Strategy from Fear

We were interviewing someone last week who currently works at a dealership that wanted to come work with us when the solution to many problems in the au…

Help Out a DrivingSales Car Guy in Need

Help Out a DrivingSales Car Guy in Need

"I will tell you now, we had come to grips with the fact that Tamarra is dying and we would try to make the most of our time. Now, for the first time in …

Content is King, So Pick the Right Kingdoms

Content is King, So Pick the Right Kingdoms

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of som…

Why Keurig is Failing and How the Same Problem is Brewing in Automotive Marketing

Why Keurig is Failing and How the Same Problem is Brewing in Automotive Marketing

Perhaps a better way to title this would be to indicate that the same problem has already brewed in the industry. We're already there, but let's first di…

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing

There's a trend we're seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors. When sales are down…

Why Blogging has Failed Most Dealers (and how to not fall into the 'most dealers' category)

Why Blogging has Failed Most Dealers (and how to not fall into the 'most dealers' category)

Most dealers have tried blogging at some point in the past. Some are still doing it today. Most dealers have failed at blogging. Some are still failing t…

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there re…

Google: Go Mobile-Friendly or Go Away, Automotive Website Providers

Google: Go Mobile-Friendly or Go Away, Automotive Website Providers

We have had the blessing of only "blacklisting" a couple of website providers since we started doing SEO for dealers in 2013. Now, there's a chance we'll…

Vendor Partnerships and the Importance of Making Ego Begone

Vendor Partnerships and the Importance of Making Ego Begone

The word "begone" is such a funny word. It has a powerful meaning but is so rarely used outside of board games and exocisms. We're going to use it today,…

Why Search and Social are so Closely Tied Together (and why they're not)

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they …

How to Keep Your Digital Marketing Organized and Vendors Held Accountable

How to Keep Your Digital Marketing Organized and Vendors Held Accountable

As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren'…

Why Dealers Need Localized Non-Automotive Content on their Website

Why Dealers Need Localized Non-Automotive Content on their Website

Over the years, I've grown used to having debates. Sometimes, people will oppose my perspectives for the sake of debate. Other times, they will truly fee…

Why Company Culture is Important to Dealers and Vendors

Why Company Culture is Important to Dealers and Vendors

We all have our favorite idioms about leadership and managing. The image attached to this story works along the theme that establishes most forms of the …

Before the Dark Post Bandwagon Starts to Roll...

Before the Dark Post Bandwagon Starts to Roll...

Every time I think the cat is out of the bag, I talk to enough dealers and vendors to convince me that it's still only a small percentage. As a vendor, t…

The Dealership Leaders of Today and Why I Only Hire Car Guys

The Dealership Leaders of Today and Why I Only Hire Car Guys

I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gend…

Why Dealers can No Longer Afford Mediocre Marketing Practices

Why Dealers can No Longer Afford Mediocre Marketing Practices

As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I ca…

Make Mobile Traffic a Top Priority for Your Website

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age the…

On the Art (and science) of Social Media Posting Frequency

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains…

Why Your Facebook Page Needs To Lose Likes

Why Your Facebook Page Needs To Lose Likes

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift just…

The Outside View is Easy. It's What's Inside (the car business) that Counts for Innovation.

The Outside View is Easy. It's What's Inside (the car business) that Counts for Innovation.

When I first started working for automotive vendors around two decades ago, digital marketing innovation was a function of the outside world. The automot…

Links Still Matter for Automotive SEO

Links Still Matter for Automotive SEO

I had a debate with an automotive SEO buddy back last year about the validity of high-quality inbound links for the purpose of search engine optimization…

A Vendor's Top Priority Should be Helping to Sell More Cars

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities." I've heard that line dozens of times from many different vendors. I've act…

If You Build It, They Won't Come (unless you support it)

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come." The first question you'll wan…

Google Pulls Page from Yelp's Playbook with Local Guides

Google Pulls Page from Yelp's Playbook with Local Guides

Google loves social/mobile/local interaction. They have always coveted the personal data that Facebook has, the mobile data that Apple has, and the local…

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while…

Build a Marketing Plan Around Funneling Car Shoppers to Your Website

Build a Marketing Plan Around Funneling Car Shoppers to Your Website

Targeting is the name of the game. Most dealers (and even some vendors) are really starting to embrace this concept. Gone are the days of illogically spe…

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with auto…

How can Dealers Discern Between Automotive SEO Pitches?

How can Dealers Discern Between Automotive SEO Pitches?

You have two cars. They both have 4 wheels, a transmission, a four-cylinder engine, red paint, and a sporty feel to them. To someone just hearing about i…

It’s All Going Mobile. We Get It. Now What?

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to…

Robot Bulk Personal Messaging and Social Media Should Never Mix

Robot Bulk Personal Messaging and Social Media Should Never Mix

Look, I get it. Building a social media program for car dealers that is scalable, effective, and affordable requires choices. In many cases, vendors have…

Software vs Strategy and the Power of Insanity in the Face of Oblivion

Software vs Strategy and the Power of Insanity in the Face of Oblivion

From a business perspective, there's really only one choice for marketing vendors. Software sells. It's easier to sell to businesses, particularly in the…

7 Lessons From My First Year Building an Automotive Startup

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight …

Some People MUST Read Reviews First

Some People MUST Read Reviews First

It's been a while since I bought a car. Six years. Yep, I'm one of those people. A lot has changed since then. I know that next time I buy one, I will de…

Your Message Must Match the Marketing Venue

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of market…

"Going Viral" is a Dream, Not a Goal

"Going Viral" is a Dream, Not a Goal

Over the years, I've worked with some of the best social media marketers in our industry. I've seen some posts that have hit incredible numbers on social…

Social Media Engagement is a Two-Way Street

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible be…

The Importance of DrivingSales' Exclusive and Community Blog Sections

The Importance of DrivingSales' Exclusive and Community Blog Sections

If there's one thing that gets me riled up, it's the types and degrees of education in the automotive industry. The car business has always taken care of m…

The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what i…

Congratulations to Robert Karbaum for Winning his Second #DSES Best Idea Contest

Congratulations to Robert Karbaum for Winning his Second #DSES Best Idea Contest

Lightning never strikes in the same place twice... unless your name is Robert Karbaum and you're at the Bellagio in October. For the second time, Karbau…

Less is More in Calls-to-Action on Dealer Websites

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead for…

3 Things to Check When Looking at Responsive Dealer Websites

3 Things to Check When Looking at Responsive Dealer Websites

The mad rush is just starting. By this time next year, the majority of automotive website providers will have responsive, adaptive, or a hybrid in place …

You Can't Optimize Two Dealers in the Same City with the Same Make

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note. For m…

The Two Sides to Social Media

The Two Sides to Social Media

Everyone knows about the front-facing part of social media. Some of us use it every day. Whether we're checking updates, following a story, or simply loo…

Let Data Drive Pretty Much Everything in Your Marketing

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue. I was on the phone with a social client and…

How to Make Hyper-Targeting Your Social Media Secret Weapon

How to Make Hyper-Targeting Your Social Media Secret Weapon

If you're like many, you're sick of hearing how big social media is. It's huge. We get it. That's not the real "juice" that comes through utilizing socia…

How to Build a Proper Mobile Landing Page

How to Build a Proper Mobile Landing Page

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic…

The Food Truck and the Restaurant: Social vs. Search

The Food Truck and the Restaurant: Social vs. Search

We often hear that search and social are very similar. While there are definitely similarities in some regards, they are very different in the way they g…

Why It's Okay for Dealers to Abandon Social Media

Why It's Okay for Dealers to Abandon Social Media

For the last week, I have spoken to several dealers, a couple of vendors, and members of our team about how to position social media properly so that dea…

A Case for Managed or Backup Chat

A Case for Managed or Backup Chat

It seems as if every couple of months I find another reason to hop on my soapbox and make the case for a product that we don't even sell, but I have to m…

The Two Categories of Social Media Marketing Strategies

The Two Categories of Social Media Marketing Strategies

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are mor…

Assume Nothing and Take Lots of Pictures at #DSES

Assume Nothing and Take Lots of Pictures at #DSES

Every year, the Driving Sales Executive Summit is the premier educational event of the fall. It has been growing progressively since its inception and mo…

Is It Really About 'Traditional' versus 'Digital' Anymore?

Is It Really About 'Traditional' versus 'Digital' Anymore?

For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a sep…

To Build the Best Landing Pages, You have to Think Mobile

To Build the Best Landing Pages, You have to Think Mobile

You've all seen the statistics. You've read the studies. You've probably heard about it at some point on the news and you've definitely been told this by…

The Key to Social Media is Storytelling

The Key to Social Media is Storytelling

For a decade now, businesses and marketers have attempted to decipher the jumbled mess of social media and turn it into a true ROI generator. Hundreds of…

Suckered into Social Media Advertising (and that’s not a bad thing)

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of th…

5 Undeniable Truths About Automotive Social Media

5 Undeniable Truths About Automotive Social Media

It's okay if you've given up on the idea of selling cars or increasing service penetration through social media. On Driving Sales, it's likely that the m…

The Art of Testing Vendors

The Art of Testing Vendors

If there's one thing that I've seen in the last 17 years while working on the vendor side of the business, it's that there are often products and services …

Why Driving Shoppers to VDPs Makes the Most Sense

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold s…

Putting to Rest the Concept of “Organic” Social Media

Putting to Rest the Concept of “Organic” Social Media

There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile. Okay, so that’s not rea…

Why 24-Hour Chat is So Important

Why 24-Hour Chat is So Important

I've taken some criticism over the last week for selecting CarChat24 as the dealer website chat provider that I like the most. Angry calls. Angrier email…

The Future Arrives: Why I'm (Finally) Joining the Responsive Web Design Bandwagon

The Future Arrives: Why I'm (Finally) Joining the Responsive Web Design Bandwagon

In October, 2013, I posted a controversial article about the differences between responsive and adaptive websites and came to the conclusion that, at th…

Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links …

Social Media is Huge. Make it Smaller.

Social Media is Huge. Make it Smaller.

For years, many social media "gurus" have been talking about the power of social media being its popularity. It's huge and getting huger. People spend so…

The Bullhorn Necessity of Facebook Ads

The Bullhorn Necessity of Facebook Ads

Facebook is about as crowded as any marketing venue on the internet. There might be hundreds of sites vying for keywords that pertain to you on search (a…

Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-…

Gorgeous Photos versus Real Photos on Social Media Ads

Gorgeous Photos versus Real Photos on Social Media Ads

Science rules in digital marketing. Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about e…

The Gap Between Good and Great Automotive Social Media

The Gap Between Good and Great Automotive Social Media

Take your pointer finger and your thumb and spread them out as far as you can. That represents the gap between good and great when it comes to most autom…

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting,…

Dealertrack to Buy Dealer Authority in $1 Billion Deal

Dealertrack to Buy Dealer Authority in $1 Billion Deal

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Aut…

Recycling Social Media Content is Getting Out of Hand

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, partic…

Automotive Marketers versus Marketing Automotive People

Automotive Marketers versus Marketing Automotive People

There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealer…

The Continued Shift Towards VDP Marketing

The Continued Shift Towards VDP Marketing

For the last couple of years, the act of driving more people to vehicle details pages has been a focus for many dealers and marketing companies. From PPC…

Website Chat Should Shoot for Quality First, Quantity Second

Website Chat Should Shoot for Quality First, Quantity Second

There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye …

Why I Talk About Other Automotive Vendors

Why I Talk About Other Automotive Vendors

I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, …

To Whoever is Calling this "Social" Media, Please Stop. You're Embarrassing Us All.

To Whoever is Calling this "Social" Media, Please Stop. You're Embarrassing Us All.

It's easy for us to take the high road and call it abysmal to utilize the strategy demonstrated below. We would never do it to two dealers, let alone doz…

The Automotive Industry Deserves Better from Reputation Management Companies

The Automotive Industry Deserves Better from Reputation Management Companies

Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a c…

Top 7 #AutoMarketing Priorities

Top 7 #AutoMarketing Priorities

Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a …

6 Personal Profile Picture Types to Help You Represent Your Business

6 Personal Profile Picture Types to Help You Represent Your Business

Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially busi…

Should I have One Blog or Multiple?

Should I have One Blog or Multiple?

When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the t…

A Reminder About the Three Big Social Trends for 2014

A Reminder About the Three Big Social Trends for 2014

I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you d…

Defined by the Quest: The Three Types of Marketing in 2014

Defined by the Quest: The Three Types of Marketing in 2014

One of the most amazing parts of my job is spending time reading, watching, and testing the practices of others. It's conceivable that the true secre…

The Social Media Resolution

The Social Media Resolution

Let’s keep this one short and sweet. If you run a business, you fall into one of four categories: Those who are using social media and seeing mi…

The Truth About the Concept of Content Being King

The Truth About the Concept of Content Being King

If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." I…

Search Marketing Trends for 2014

Search Marketing Trends for 2014

The excitement has been building for a little while now and we're finally here. 2013 was awesome for many of us on all three sides of the ball - deal…

Finish Strong but Plan Ahead

Finish Strong but Plan Ahead

This is a quick reminder that nobody needs now. It's also a permanent reminder about the way that a dealership's internal marketing culture should …

Why Digital Marketing and Advertising are Finally Coming Together in 2014

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you c…

Reputation Management is More than Just an Email

Reputation Management is More than Just an Email

Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service …

Resource: An Exhaustive List of Social Media Page Dimensions [Infographic]

Resource: An Exhaustive List of Social Media Page Dimensions [Infographic]

As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you…

Your Business Social Interactions DO Mean an Endorsement

Your Business Social Interactions DO Mean an Endorsement

I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statement…

The Pinterest Plugin that You Need on Your Blog Right Now

The Pinterest Plugin that You Need on Your Blog Right Now

I'm not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your…

4 Reasons Why Required Fields are No Longer Required on Contact Forms

4 Reasons Why Required Fields are No Longer Required on Contact Forms

What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could …

Google +Post Ads Take the Social Network Out Onto the Web

Google +Post Ads Take the Social Network Out Onto the Web

The next age of advertising is right around the corner. With Google's announcement of +Post ads, we now have a venue through which to advertise and ga…

Inbound Links are the Food that Fuels Your Marketing Body

Inbound Links are the Food that Fuels Your Marketing Body

There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in te…

Treat Search, Social, and Content Marketing Strategy as a Living Organism

Treat Search, Social, and Content Marketing Strategy as a Living Organism

The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have …

Just the Facts… About Internet Marketing [Infographic]

Just the Facts… About Internet Marketing [Infographic]

Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distr…

Why SEO is More Important than Ever

Why SEO is More Important than Ever

There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine opti…

How to Handle Complaints on Social Media

How to Handle Complaints on Social Media

There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but thos…

The Dos and Don’ts of Facebook Marketing

The Dos and Don’ts of Facebook Marketing

There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the…

The Psychology Behind the Love of Infographics

The Psychology Behind the Love of Infographics

There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be …

Good and Bad Examples of Social Media Image Marketing

Good and Bad Examples of Social Media Image Marketing

If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business…

5 Types of Infographics

5 Types of Infographics

In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the info…

With New Google "Ad" Tag, Craft Your Message For Value

With New Google "Ad" Tag, Craft Your Message For Value

Some of you are probably seeing the new ad format that Google is testing out. It's not technically new - they've been testing it on mobile device…

Make a Social Media Weekend Plan

Make a Social Media Weekend Plan

I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things…

Tumblr as an SEO Tool

Tumblr as an SEO Tool

Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was …

The 30 Minute Social Media Management Schedule

The 30 Minute Social Media Management Schedule

In an ideal world, you’re the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Fac…

If You Sell EVs in these 11 States, You Want this Infographic

If You Sell EVs in these 11 States, You Want this Infographic

There are three prominent challenges with selling electric vehicles. They are generally more expensive than their gas counterparts, the infrastructure fo…

2-to-1: The Magic Ratio for Twitter Image Marketing

2-to-1: The Magic Ratio for Twitter Image Marketing

Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing you…

Four Quick Growth Stats About Google+

Four Quick Growth Stats About Google+

Yes, I know I've been on a Google+ kick lately, but it has been it's like Michael Corleone in Godfather 3. "Every time I think I'm out t…

Build Websites for Mobile First

Build Websites for Mobile First

Earlier last week I wrote a controversial piece about responsive website design that brought the ire of professionals within my industry and a flood of e…

Build Websites for Mobile First

Build Websites for Mobile First

Earlier this week I wrote a controversial piece about responsive website design that brought the ire of professionals within my industry and a flood of e…

The Facebookification of Twitter Makes Scrolling the New Click

The Facebookification of Twitter Makes Scrolling the New Click

We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to…

Infographic: A Hodgepodge of Predictions and Stats for Marketing in 2014

Infographic: A Hodgepodge of Predictions and Stats for Marketing in 2014

It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a …

Pinterest is Due for a Manly Invasion

Pinterest is Due for a Manly Invasion

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pintere…

Check Your Google+ Pages for the Custom URL Option

Check Your Google+ Pages for the Custom URL Option

If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into you…

Dealers, PLEASE Don't Build a Dealership Facebook Profile

Dealers, PLEASE Don't Build a Dealership Facebook Profile

I received a question through Facebook chat about whether or not it makes sense for a dealership to have a Facebook profile on top of having a page. The …

Facebook is Not Failing Marketers. Marketers are Failing to Understand Facebook.

Facebook is Not Failing Marketers. Marketers are Failing to Understand Facebook.

A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses …

Where, What, and Why: The Content Marketing Trio

Where, What, and Why: The Content Marketing Trio

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to…

The Teen Exodus from Facebook is NOT a Permanent Departure

The Teen Exodus from Facebook is NOT a Permanent Departure

There's a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as f…

A Quick Way to Get Search (and social) Benefit from Google+, Pinterest, and Tumblr

A Quick Way to Get Search (and social) Benefit from Google+, Pinterest, and Tumblr

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as say…

The Continued Rise of Bad Search Marketing Practices

The Continued Rise of Bad Search Marketing Practices

If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by cont…

100-115 Characters: The Sweet Spot for Getting Retweets

100-115 Characters: The Sweet Spot for Getting Retweets

When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social m…

The Truth About OEM-Level Social Media

The Truth About OEM-Level Social Media

I had one of the most exciting things ever happen to me professionally around this time last year. I recall it specifically because I remember Halloween be…

Recording Blog Posts is a Way to Find a Different Audience

Recording Blog Posts is a Way to Find a Different Audience

It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them. If you can g…

Understanding the Differences Between Adaptive and Responsive Website Design

Understanding the Differences Between Adaptive and Responsive Website Design

There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While G…

The Social Advertising Mistake Every Dealer Needs to Avoid

The Social Advertising Mistake Every Dealer Needs to Avoid

As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towar…

Reaching People on Social Media is About Consistency

Reaching People on Social Media is About Consistency

There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away,…

The Easy Way to Master Facebook

The Easy Way to Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool…

How to Know in 30 Seconds if Your Facebook Presence is Working

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We&r…

The Wrong Ways (and right way) to do Contests or Giveaways on Facebook

The Wrong Ways (and right way) to do Contests or Giveaways on Facebook

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" ga…

You Know Your Area. Use that Knowledge on Social Media.

You Know Your Area. Use that Knowledge on Social Media.

If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of …

Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms

Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms

There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to thei…

Titles Affect Blog Traffic Instantly

Titles Affect Blog Traffic Instantly

There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an …

Don’t Forget to Mix Up Your Post Formats on Facebook and Twitter

Don’t Forget to Mix Up Your Post Formats on Facebook and Twitter

During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are…

Using Facebook Ads for Others Makes Your Page More Powerful

Using Facebook Ads for Others Makes Your Page More Powerful

There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platf…

Knowing Why Google Embraced Social Will Help You Understand How It Works

Knowing Why Google Embraced Social Will Help You Understand How It Works

For the last 7 years, I’ve been watching Google very closely. Sure, they are in the news all the time so it’s not something that’s exac…

Chevy Should Get Loud About the New Corvette Stingray

Chevy Should Get Loud About the New Corvette Stingray

When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created f…

The Two Parallel Styles of Small Business Content Marketing

The Two Parallel Styles of Small Business Content Marketing

Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine ma…

Search and Social will not be Separate Marketing Endeavors in 2014

Search and Social will not be Separate Marketing Endeavors in 2014

If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that ther…

Reputation Management is NOT About Getting Good Reviews

Reputation Management is NOT About Getting Good Reviews

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputatio…

How to Know in 30 Seconds if Your Facebook Presence is Working

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We&r…

Social Media Doesn’t Take Weekends Off

Social Media Doesn’t Take Weekends Off

I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys moni…

Promoting on Pinterest with a Personal Account

Promoting on Pinterest with a Personal Account

For a long time, I assumed that this was a well-known technique, but after talking to some clients I realized that it’s not as common as I though…

The Easiest Way to Waste Money on Facebook

The Easiest Way to Waste Money on Facebook

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might beli…

Now that Facebook’s In, it’s Time for some Hashtag Basics

Now that Facebook’s In, it’s Time for some Hashtag Basics

There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instag…

Be Thankful About Real Life on Social Media

Be Thankful About Real Life on Social Media

Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that…

Never Ask a Question in an Empty (Social Media) Room

Never Ask a Question in an Empty (Social Media) Room

I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a qu…

Fine, there are Two Exceptions to the "No Cats or Dogs" Rule on Facebook

Fine, there are Two Exceptions to the "No Cats or Dogs" Rule on Facebook

For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting th…

Dispelling the Misconceptions About Massive Social Media Followings

Dispelling the Misconceptions About Massive Social Media Followings

A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pi…

It’s the Words, Not the Stars, that Make Impactful Customer Reviews

It’s the Words, Not the Stars, that Make Impactful Customer Reviews

I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 o…

4 Reasons that Social Media Services should Offer People, Not Software

4 Reasons that Social Media Services should Offer People, Not Software

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if …

Are Hand-Me-Downs Acceptable at Your Dealership?

Are Hand-Me-Downs Acceptable at Your Dealership?

Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while…

Last Call: Ask JD Questions About Automotive Internet Marketing

Last Call: Ask JD Questions About Automotive Internet Marketing

Calling all questioners. Calling all questioners. This is it. This week, we begin the process of going through all of the questions that you sent last we…

Understand the Basics of #socialmedia Posts on Each Network

Understand the Basics of #socialmedia Posts on Each Network

In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those wh…

Playing to Tomorrow's Customers on Social Media Helps Decision Makers Today

Playing to Tomorrow's Customers on Social Media Helps Decision Makers Today

A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his…

Promote Other Local Businesses with Your Social Media Profiles

Promote Other Local Businesses with Your Social Media Profiles

File this under "quick tips". I wrote a blog post about it and asked for feedback on the strategy. My editor said, "It's too long for …

Keep the Questions Coming for the Two Part AMA (so far)

Keep the Questions Coming for the Two Part AMA (so far)

We are close to having enough questions in to do a two-part "Ask Me Anything" now. Keep the questions coming! Surely there's something tha…

Stop Butchering Your Facebook Ads Just Because You Can

Stop Butchering Your Facebook Ads Just Because You Can

I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the …

Pinning Every Day Takes Literally 2 Minutes or Less

Pinning Every Day Takes Literally 2 Minutes or Less

There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand…

The Scariest Part of Social Media: Change

The Scariest Part of Social Media: Change

We all get our oil change. It’s a relatively constant thing. Most people are comfortable with getting their oil changed regularly. Some cars tell y…

Never Upload Pins to Pinterest. Ever.

Never Upload Pins to Pinterest. Ever.

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breath…

Branding is the Copout: Why Real Social Media Really is About Selling More Cars

Branding is the Copout: Why Real Social Media Really is About Selling More Cars

It's a topic that I hope to cover in detail at Driving Sales Executive Summit this year in Vegas and one that is very close to my professional heart.…

It Takes a Village to Raise a Social Media Presence

It Takes a Village to Raise a Social Media Presence

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn’t read the book, …

Post More than Just Links to Twitter

Post More than Just Links to Twitter

Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry. …

I’d Rather Not Know My Audience, Thank You Very Much

I’d Rather Not Know My Audience, Thank You Very Much

When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “com…

A Note to Automotive Vendors (and dealers) Regarding Pitching in Education

A Note to Automotive Vendors (and dealers) Regarding Pitching in Education

I wish that this was going to be a story about baseball. I really do. Unfortunately, it's a story about education and the art of the sales pitch as i…

Ruffled Feathers: Why Controversy Works on Blog Posts

Ruffled Feathers: Why Controversy Works on Blog Posts

If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “kno…

Are They Seeing Your Google+ Posts or Your Competitors?

Are They Seeing Your Google+ Posts or Your Competitors?

Upon first glance, you might believe that there is a mistake in the title. There isn't. There should not be an apostrophe before the "s" in…

Branding is the Consolation Prize in Social Media

Branding is the Consolation Prize in Social Media

"Second place is a set of steak knives." When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear th…

5 Signs that Your Facebook Page Sucks

5 Signs that Your Facebook Page Sucks

Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise.…

Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversational Posts Earn the Right for Conversion Posts on Facebook

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s …

Facebook Marketing is an All or Nothing Endeavor

Facebook Marketing is an All or Nothing Endeavor

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice…

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to ge…

High End Automotive SEO Validated Again (in case you think it needed to be) by Penguin 2.0

High End Automotive SEO Validated Again (in case you think it needed to be) by Penguin 2.0

Rumors always fly about Google, particularly when it comes to search. Next to Apple, Google is the beneficiary and/or victim of rumors on a regular basis…

Post Inventory the Right Way to Facebook

Post Inventory the Right Way to Facebook

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all…

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a…

Getting More Facebook Fans is NOT the Key to Social Success

Getting More Facebook Fans is NOT the Key to Social Success

I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but i…

Automotive Content Flow from Creation to Tweet

Automotive Content Flow from Creation to Tweet

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the …

Modern Search Marketing is More Art, Less Science with Penguin 2.0

Modern Search Marketing is More Art, Less Science with Penguin 2.0

There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the …

Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague

Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague

The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in hist…

Does Anyone Really Understand Automotive Social Media?

Does Anyone Really Understand Automotive Social Media?

I'm already regretting posting this before it's even written. It will likely go down as one of my late night rants that shouldn't have been p…

Virtual Customers are Real Customers, Too

Virtual Customers are Real Customers, Too

I remember working internet leads around the turn of the millenium. It was funny because at the time, there were many at the dealership who didn't ev…

Twitter and Pinterest are Too Easy to be Ignored by Dealers

Twitter and Pinterest are Too Easy to be Ignored by Dealers

There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn&rsqu…

Social Media is More than a Branding Tool

Social Media is More than a Branding Tool

Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal throu…

Social Media Should Not Be a Checkbox with Reputation Management

Social Media Should Not Be a Checkbox with Reputation Management

Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It…

The Three Primary Auto Dealer Content Types for Facebook

The Three Primary Auto Dealer Content Types for Facebook

Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different…

Apply Local Flair to Your Facebook Promotional Posts

Apply Local Flair to Your Facebook Promotional Posts

Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear th…

You Just Don't Need 50+ Social Networking Profiles

You Just Don't Need 50+ Social Networking Profiles

I've written about this before and I hope I never have to write about it again. Unfortunately, this past week at Digital Dealer proved to me that mor…

Getting More Facebook Fans is a Minimal Need Compared to Reach

Getting More Facebook Fans is a Minimal Need Compared to Reach

For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are compan…

Dealers Need Seven Social Accounts, Not Dozens, Hundreds, or Thousands

Dealers Need Seven Social Accounts, Not Dozens, Hundreds, or Thousands

In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of…

Keep it Local, Local, or Local on Facebook

Keep it Local, Local, or Local on Facebook

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two differ…

The Rise of Webimercials – Webinars that are Only Mildly Educational

The Rise of Webimercials – Webinars that are Only Mildly Educational

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really …

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those…

Are You Truly Recognizing Your Employees?

Are You Truly Recognizing Your Employees?

We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving f…

There are Billions of Social Media Users, but…

There are Billions of Social Media Users, but…

… you should only care about the ones that can buy from you. With global brands, it’s a different story, but when we’re talking about…

The First Three Stages of Facebook Page Promotion for Dealers

The First Three Stages of Facebook Page Promotion for Dealers

Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was…

Why 42% of People Clicking on the First Search Listing is a Bogus Statistic

Why 42% of People Clicking on the First Search Listing is a Bogus Statistic

The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long …

Your Left Hand Needs to Talk to Your Right Hand in Search

Your Left Hand Needs to Talk to Your Right Hand in Search

Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’…

For Car Dealers, Exposure is a Key Point on Social

For Car Dealers, Exposure is a Key Point on Social

I wouldn't go so far as to say that it's the main point, but it's definitely one of the keys. Exposure on social media is an extremely high-p…

Unify Your Content, Search, and Social Strategies

Unify Your Content, Search, and Social Strategies

It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one. If you hear me speak or read m…

Facebook Threaded Comment Feature Brings the Touch Back to Businesses

Facebook Threaded Comment Feature Brings the Touch Back to Businesses

When Facebook rolled out threaded comments last week, there was a clear lack of excitement from most of the social media blogs. It was a news item, not…

Second Quarter Changes to Search and Social Strategy

Second Quarter Changes to Search and Social Strategy

Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?” No. Search and social strateg…

Finding the Right Mix of Conversion and Conversation Content

Finding the Right Mix of Conversion and Conversation Content

The rise of content marketing and more importantly the focus that Google and Bing have put on website content engagement have changed the way we view the…

Pepsi's Jeff Gordon Viral Video May have been Fake, but Nobody will Care

Pepsi's Jeff Gordon Viral Video May have been Fake, but Nobody will Care

The social media world and offices across America were joined in laughter last week when a video by Pepsi featuring race car driver Jeff Gordon exploded …

Understanding When to Syndicate and When to Post Exclusive Content

Understanding When to Syndicate and When to Post Exclusive Content

I don't believe in coincidences. Everything happens for a reason and there's a particular harmony in this world that cannot be denied if you real…

Focus Your Social Media on Customers and Community

Focus Your Social Media on Customers and Community

People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finge…

Let’s Face It. Google Is Search.

Let’s Face It. Google Is Search.

Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the s…

SXSW Confirmation: Links Are Still King in SEO

SXSW Confirmation: Links Are Still King in SEO

Pound for pound, SXSW was a little disappointing this year, at least for search professionals. It's not that there wasn't plenty to do, plenty se…

Why Content is the Pinnacle of Online Marketing

Why Content is the Pinnacle of Online Marketing

There’s a saying in online marketing that has been around for a while. “Content is king.” The truth is this – before the last ye…

How Dealers can Post Successfully on Facebook [Infographic]

How Dealers can Post Successfully on Facebook [Infographic]

This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Fac…

The Relationship Era

The Relationship Era

When it comes to advertising today, things have changed. In some ways it’s due to social media. Oh, who am I kidding? If it wasn't for social m…

Choosing Whether to Bring God Into Social Media Marketing

Choosing Whether to Bring God Into Social Media Marketing

There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front …

Exploring the Surface of Getting Social Signals the Right Way

Exploring the Surface of Getting Social Signals the Right Way

One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was act…

Sometimes It's Better To Start Over With Your Facebook Page

Sometimes It's Better To Start Over With Your Facebook Page

It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days …

Four Engaging Content Types for Your Dealer Website

Four Engaging Content Types for Your Dealer Website

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if t…

Here's an Infographic Unintentionally Designed to Sell Fuel Efficient Vehicles

Here's an Infographic Unintentionally Designed to Sell Fuel Efficient Vehicles

Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through…

Business Blog Post Ideas and Planning

Business Blog Post Ideas and Planning

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are…

If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well

If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well

There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into acco…

Why NoFollow Should Only Be Used on Content You Don’t Control

Why NoFollow Should Only Be Used on Content You Don’t Control

The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was inten…

The Actions Needed to Build True Brand Ambassadors

The Actions Needed to Build True Brand Ambassadors

You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We s…

How to Approach a Potential Brand Ambassador About Social Media

How to Approach a Potential Brand Ambassador About Social Media

You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful …

How to Identify Potential Brand Ambassadors

How to Identify Potential Brand Ambassadors

Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, s…

The Importance of Brand Ambassadors

The Importance of Brand Ambassadors

We’ve all heard the cliches. “Build raving fans!” “Word of mouth is the best form of advertising!” “Delight your…

Turn Social Media into a Brand Ambassador Factory

Turn Social Media into a Brand Ambassador Factory

It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that …

Facebook's 20 Percent Text Rule is Getting Harder to Avoid

Facebook's 20 Percent Text Rule is Getting Harder to Avoid

Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was…

Your Facebook Page Insights are Inaccurate

Your Facebook Page Insights are Inaccurate

If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many a…

Some Dealers Just Want to Watch the Facebook Burn

Some Dealers Just Want to Watch the Facebook Burn

  There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Fa…

Give People a Reason to Follow Your Social Media While at the Store

Give People a Reason to Follow Your Social Media While at the Store

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and …

Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”

Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but th…

Social Trendsetters are the Ones that Brands are Reaching through Social Media

Social Trendsetters are the Ones that Brands are Reaching through Social Media

Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitt…

Don't Fear Your Customers on Social Media - Embrace Them!

Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually…

The Automotive Industry Needs More Trusted Advisers

The Automotive Industry Needs More Trusted Advisers

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited…

Facebook Marketing Goals: More Aggressive Approaches

Facebook Marketing Goals: More Aggressive Approaches

This is part 4 of 4 in a DrivingSales series about setting Facebook goals: Define Your Facebook Goals Before Determining a Strategy Facebook Marketin…

Facebook Marketing Goals: The Aggressive Approach

Facebook Marketing Goals: The Aggressive Approach

This is part 3 of 4 in a DrivingSales series about setting Facebook goals: Define Your Facebook Goals Before Determining a Strategy Facebook Marketin…

Facebook Marketing Goals: The Safe Approach

Facebook Marketing Goals: The Safe Approach

This is part 2 of 4 in a DrivingSales series about setting Facebook goals: Define Your Facebook Goals Before Determining a Strategy Facebook Marketin…

Define Your Facebook Goals Before Determining a Strategy

Define Your Facebook Goals Before Determining a Strategy

This is part 1 of 4 in a DrivingSales series about setting Facebook goals: Define Your Facebook Goals Before Determining a Strategy Facebook Marketin…

A Proper Facebook Strategy Requires Constant Testing and Adjusting

A Proper Facebook Strategy Requires Constant Testing and Adjusting

Those who have been in internet marketing for a while realize that search engines are constantly changing. It’s part of the game of staying ahead o…

Use Hashtags Instead of Social Icons on Ads

Use Hashtags Instead of Social Icons on Ads

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl…

Focus on Affinity with Facebook Posts

Focus on Affinity with Facebook Posts

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something …

Never Waste a Facebook Post. Ever.

Never Waste a Facebook Post. Ever.

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch abo…

Unplug Your Social Media Machine and Go Acoustic from Time to Time

Unplug Your Social Media Machine and Go Acoustic from Time to Time

When putting together strategies and making adjustments (and the occasional complete overhaul) of social media pages, processes, and content, there&rsquo…

5 Types of Facebook Content that Make Dealerships Stand Out

5 Types of Facebook Content that Make Dealerships Stand Out

In an environment with a billion users, millions of business pages, and just about every company in every industry trying to play along, it’s hard …

Reputation Management Starts at the Dealership

Reputation Management Starts at the Dealership

With General Motors mandating reputation management to its dealers and other manufacturers considering the same course of action, it's clear that pow…

6 Types of Content to Make Your Website POP

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of soci…

Why @Triberr Won Me Over the Second Time Around

Why @Triberr Won Me Over the Second Time Around

When I first explored Triberr over a year ago, I ran away quickly. It seemed to be an automated tool that took over my social media profiles and posted on …

Around the World in Social Networking

Around the World in Social Networking

When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast. In this i…

5 Ways to Post to Facebook that Keep it Fresh (and 5 Tools to Avoid)

5 Ways to Post to Facebook that Keep it Fresh (and 5 Tools to Avoid)

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, th…

Facebook Made a Big Change this Week and it Wasn’t Graph Search

Facebook Made a Big Change this Week and it Wasn’t Graph Search

As I’ve already stated, Graph Search will not be as big of a deal for businesses as many are making it out to be. They did, however, start a potent…

AuthorRank: Google's Rising Algorithm Masterplay is Yours for the Taking

AuthorRank: Google's Rising Algorithm Masterplay is Yours for the Taking

Google Authorship has been around for a while. It has helped many bloggers and journalists stand out by having their images appear directly in search res…

If You're Doing Facebook Right as a Business, there will be Haters

If You're Doing Facebook Right as a Business, there will be Haters

There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and disp…

Don’t Overreact About Facebook Graph Search

Don’t Overreact About Facebook Graph Search

I found it humorous that Yelp’s stock prices fell after Facebook announced Graph Search. If there’s one thing we’ve learned about Faceb…

Play Opposite of the Season for Social Media Gold

Play Opposite of the Season for Social Media Gold

It’s currently the middle of winter and you know what that means. Time to go to the beach! Okay, so that’s not a normal conclusion that one …

Being Bold on Social Media is About Risk Versus Reward

Being Bold on Social Media is About Risk Versus Reward

There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty…

Valuable Commentary is the Alternative to Straight Syndication or Spinning

Valuable Commentary is the Alternative to Straight Syndication or Spinning

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their…

SEO Tricks are Dead. Search Engine Optimization is Alive and Well.

SEO Tricks are Dead. Search Engine Optimization is Alive and Well.

“How about a magic trick? I’m gonna make this keyword disappear.” *SMASH* “TA DAA! It’s…It’s gone.” T…

Take Your Expertise to the Guest Posting Circuit

Take Your Expertise to the Guest Posting Circuit

By now, if you’ve been reading what I’ve been posting the last few months, you know that content marketing is the key to current and future s…

On Search and Social, If It Ain’t Broken, Fix it Anyway

On Search and Social, If It Ain’t Broken, Fix it Anyway

In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components,…

3 Ways to Make Your Facebook Page More Like-Worthy

3 Ways to Make Your Facebook Page More Like-Worthy

It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your …

Entertain, Educate, or Be a Resource Twice a Month with Your Website

Entertain, Educate, or Be a Resource Twice a Month with Your Website

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or genera…

Beware of Self-Appointed Social Media Gurus, Ninjas, and Evangelists

Beware of Self-Appointed Social Media Gurus, Ninjas, and Evangelists

A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on Twitter who claim to be social me…

Branding versus Marketing on Facebook

Branding versus Marketing on Facebook

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for busin…

Facebook Is Not A Marketing Platform. It's A Marketing Tool.

Facebook Is Not A Marketing Platform. It's A Marketing Tool.

Semantics. That's what many will say. They'll tell about how trying to define the difference between being a marketing platform and being a ma…

The Three Google+ Components that Help with Search Rankings

The Three Google+ Components that Help with Search Rankings

Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. …

If You Focus on 4 Social Media Sites, You have 99% of Your Marketing Covered

If You Focus on 4 Social Media Sites, You have 99% of Your Marketing Covered

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A …

Why Posting What You Like is Better than Posting What You Want on Social Media

Why Posting What You Like is Better than Posting What You Want on Social Media

In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least t…

Content. Search. Social. We’re Talking About the Same Process.

Content. Search. Social. We’re Talking About the Same Process.

I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later. For a while, many of the smaller bloggers such as myse…

Why Every Dealership Needs a Journalist… for Online Marketing

Why Every Dealership Needs a Journalist… for Online Marketing

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other informat…

7 Things to Accomplish in Social Media in 2013

7 Things to Accomplish in Social Media in 2013

A new year represents beginnings. It is a time to reflect on what was missed and make plans for improvement. This year is going to be a crucial one fo…

Dealers Should Post Fewer Links and More Interactions, Text, and Images on Twitter

Dealers Should Post Fewer Links and More Interactions, Text, and Images on Twitter

The automation of Twitter for businesses continues to become the norm. As microblogging, interaction, and expression get replaced by RSS feeds, Facebo…

Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads

Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multi…

Think of Sponsored Posts Like Advertising on a Race Driver: Be Selective

Think of Sponsored Posts Like Advertising on a Race Driver: Be Selective

As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some…

If You Go for the Inspiring Message on Social Media, You have to Go All Out

If You Go for the Inspiring Message on Social Media, You have to Go All Out

I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is …

Always Keep Your Eyes Open for Social Media Opportunities

Always Keep Your Eyes Open for Social Media Opportunities

“I sit down at the computer and think of things to post on social media.” This is the problem. It’s the challenge that faces many …

Add Two New Pieces of Content Per Month to Your Website

Add Two New Pieces of Content Per Month to Your Website

For those with a business that has an active blog, you may say that this seems light. It is. It seems that there’s a huge gap between those who …

Don't Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes

Don't Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes

There are many mistakes made by dealers on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make th…

Using Google+ as a Lite Business Blogging Platform

Using Google+ as a Lite Business Blogging Platform

Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing …

YouTube Capture App for iPhone is an Ideal Sales Tool

YouTube Capture App for iPhone is an Ideal Sales Tool

There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is sta…

Finding the Treasure Troves of Content for Facebook (and Google+)

Finding the Treasure Troves of Content for Facebook (and Google+)

Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's…

5 Rules of Twitterquette when Asking for #Twitter Retweets

5 Rules of Twitterquette when Asking for #Twitter Retweets

As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google an…

Static Social Media Products and Services are Destined to Fail

Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has bee…

The Best Times to Post, Part IV: Test. Analyze. Refine. Test Again.

The Best Times to Post, Part IV: Test. Analyze. Refine. Test Again.

It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the rig…

Focus on Value, not Word Count with your Content

Focus on Value, not Word Count with your Content

It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowl…

Should Car Dealers Focus on Technical Expertise Instead of Price and Gimmicks?

Should Car Dealers Focus on Technical Expertise Instead of Price and Gimmicks?

Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every mo…

Social Media Reputation: Making Social Media the Business Hub

Social Media Reputation: Making Social Media the Business Hub

This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense. * Part I: The Key to Search a…

The Best Times to Post, Part III: The Two Types of Posting Personality Types

The Best Times to Post, Part III: The Two Types of Posting Personality Types

There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have …

Reach is Infinitely More Important than Fan Count on Facebook

Reach is Infinitely More Important than Fan Count on Facebook

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with pos…

Why Quality Trumps Quantity at Nearly Every Level on Social Media

Why Quality Trumps Quantity at Nearly Every Level on Social Media

It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 fol…

How Carfax Missed a Big Opportunity in Advertising

How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the automotive community.…

The Best Times to Post, Part II: Knowing Which Content to Post at Different Times

The Best Times to Post, Part II: Knowing Which Content to Post at Different Times

They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing. This is Part II of t…

Using Shareable Video Resources as a Branding Tool

Using Shareable Video Resources as a Branding Tool

I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on…

Social Media Reputation: Wielding Your Power Accounts Properly

Social Media Reputation: Wielding Your Power Accounts Properly

This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense. * Part I: The Key to Search a…

The Best Times to Post, Part I: Finding the Sweet Spots

The Best Times to Post, Part I: Finding the Sweet Spots

I know it's the heart of football season and the beginning of basketball season, but baseball is the sport that truly helps to illustrate this par…

The Truth About Blog Post Tags

The Truth About Blog Post Tags

Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're us…

Putting Search and Social in their Place Below Content

Putting Search and Social in their Place Below Content

For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that …

On Social Media, They Don't Have to Follow You to be Listening

On Social Media, They Don't Have to Follow You to be Listening

Some people have a misunderstanding about what is seen and heard through social media. It's happening on two major fronts: personal communications a…

Wordpress vs Tumblr for Your Dealership Blog

Wordpress vs Tumblr for Your Dealership Blog

There will be complaints. I can already smell the onslaught of, "what about Blogger" and "Typepad is much more powerful". There will…

Are Dealers Starting to Overpost on Facebook?

Are Dealers Starting to Overpost on Facebook?

There was a time not too long ago when it was hard to get dealers to post enough. The mythical beast known as EdgeRank (which Facebook technically has…

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when…

One Advantage of Dashboards Like Hootsuite: Stats

One Advantage of Dashboards Like Hootsuite: Stats

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through so…

Prepare to Make Changes for 2013 as Automotive Internet Marketing Evolves

Prepare to Make Changes for 2013 as Automotive Internet Marketing Evolves

There is a combination of hope and fear in the automotive industry. On one hand, many dealers and vendors are really starting to "get it" when it comes to …

43% of Mobile Automotive Searches are for Price Comparisons

43% of Mobile Automotive Searches are for Price Comparisons

There were several takeaways from Nielsen's recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surpr…

What Social Media Tools Should We Review?

What Social Media Tools Should We Review?

Every few months (it's actually been over a year since the last one) we like to review the various social media tools out there. The rate at w…

Finding People in Your Industry to Follow on Social is as Easy as Spying on Competitors

Finding People in Your Industry to Follow on Social is as Easy as Spying on Competitors

The difference between cheating and playing smart is often a very thin line. In social media, the line gets a little thicker. This is an exercise th…

Kill Dormant Facebook Pages. They Can Harm Your Reputation.

Kill Dormant Facebook Pages. They Can Harm Your Reputation.

It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to o…

What CSI:Miami can Teach us About Punctuating with Hashtags

What CSI:Miami can Teach us About Punctuating with Hashtags

The art of saying as much (or as little) as possible on Twitter with the 140-character restraint is challenging to master. Some of us still prefer to us…

Are You Asking the Right Questions About Your Message?

Are You Asking the Right Questions About Your Message?

I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook …

Using Tools to Post Insights at the Right Times

Using Tools to Post Insights at the Right Times

A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everythin…

Quick Tip: Embed Important Tweets Into Your Blog Posts

Quick Tip: Embed Important Tweets Into Your Blog Posts

It's super simple. Got to the "details" of the Tweet. Set up your code properly (I like to align center). Copy the code, then paste it i…

Negative Online Reviews Should Be Your Best PR Tool

Negative Online Reviews Should Be Your Best PR Tool

The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the …

There's No Longer a Doubt: Facebook is Making Free Marketing on Pages Less Powerful

There's No Longer a Doubt: Facebook is Making Free Marketing on Pages Less Powerful

In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for savvy dealers for a coupl…

Why I Use Buffer More Than Hootsuite

Why I Use Buffer More Than Hootsuite

(For the record, Driving Sales' Eric Miltsch is the one who tipped me off about Buffer last year) Hootsuite has been on a tear over the last yea…

The Ability to Post Content Easily on Your Website is a Must for 2013

The Ability to Post Content Easily on Your Website is a Must for 2013

Content marketing is internet marketing. It has been for a while (which I’ll discuss below) but is 2013 it will emerge to become the “must…

Social Signals, Quality Content, And Search Marketing will Merge in 2013

Social Signals, Quality Content, And Search Marketing will Merge in 2013

In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actuall…

How to Serve a Balanced Social Content Diet on Facebook and Google+

How to Serve a Balanced Social Content Diet on Facebook and Google+

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once pla…

Using Your Website As Your Content Hub

Using Your Website As Your Content Hub

There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several year…

Cheating with Emotions is Technically not Cheating on Facebook

Cheating with Emotions is Technically not Cheating on Facebook

I ran across an obstacle with a dealer's Facebook page the other day. They were heavily supporting the local chapter of the March of Dimes and had so…

How to Train Your Facebook News Feed

How to Train Your Facebook News Feed

The one thing that Facebook does exceptionally well from a technology perspective is operating and modifying their news feed algorithm. Learn how to t…

Opinions Drive Facebook Page Growth and Engagement

Opinions Drive Facebook Page Growth and Engagement

All too often Facebook pages are "toned down" in order to avoid scandal, controversy, or the potential to turn off fans. Many pages seem sca…

A Fun Way that Dealers can Improve their SEO and Touch the Community

A Fun Way that Dealers can Improve their SEO and Touch the Community

When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set …