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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Automotive SEOWith hundreds of vendors and thousands of products available for car dealers to be able to market their products online and off, it can be impossible for them to know for certain what will work and what won't.  There are slick, new products popping up every day.  Will they work?  Are they tested?  Are they a waste of money? In general, one "sure thing" in automotive internet marketing is also the product that most car dealers have the lowest level of understanding.  Search engine optimization works.  It's proven.  It can also be a waste of money if not done properly. SEO is the art and science by which a website is pushed higher in the search engine results pages for various target keywords.  Many claim proficiency.  Few possess what it takes to truly optimize a website in 2008 and beyond.  It isn't that there are a lot of companies trying to rip people off.  The problem lies in the algorithms of the search engines.  What worked yesterday may not work today (and yet it may work again tomorrow). In this blog, one of the topics we will cover is determining what real search engine optimization is, what it means to car dealers, and how to determine ways for people in the automotive industry to either optimize their sites themselves or identify companies that can truly optimize their sites for them.  We will cover other topics, but this is a "hot-button" in the industry right now and will encompass the majority of the posts here. First, a quick tip.  There are literally hundreds of variables that the search engines use to determine rankings for different keywords.  Any person or company who claims to have "inside information" or a "guaranteed method" is working an angle.  There are methods that work and others that don't, but even the most proven methods fall short at times. Just as few of you would fall for a "Be a millionaire in 90 days with our guaranteed wealth-building method", you should treat "Be ranked for any keywords in 90 days with our guaranteed SEO method" in the same league.  With that said, there are companies out there who will offer a money-back guaranty if their services do no achieve particular goals.  These are probably worth considering depending on the nature of the guaranty, but again, be very careful. Check out this blog often, as we will be posting tips and advice periodically.  In the meantime, here is a video by Matt Cutts from Google about myths regarding SEO. * * * Read more automotive SEO articles on this blog.

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