Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Ego SalesThere is a line that "M" says to James Bond in Casino Royale that applies to the car business and specifically to building websites.

"I need you to take your ego out of the equation."

There is a difference between putting forth a proper online image and bloating a site with the "Wow Factor."  Anyone can build a website that looks like the homepage for an action-adventure movie, but the best, highest converting websites are ones that are both attractive and functional.

That isn't to say that your website should be ugly or plain.  This is often the first impression that a potential customer receives about your dealership, so it should be attractive.  Still, it is important to be functional as well as impressive.

One of the ways to do this is to build your website the way that you would want a website to look.  Don't think strictly like the owner of the site.  Think from the perspective of the customer.  Take their needs, goals, and expectations into account, then put it all into a neat and professional package.

A consumer should have no problem finding anything they are looking for in 2 seconds or less.  That should be the goal.  Some of the "professionals" say 6 seconds or 8 seconds or 15 seconds.  Overachieve.  Make it clear as day that "Here is our used car inventory", for example.

The overall look should be clean.  It should be attractive from the perspective that they won't be turned off by the site, but otherwise, think function, function, function.

Your customers will appreciate you for it and will reward you with more leads.

* * *

Read more about automotive website design on this blog.

 Unlock all of the community & features  Join Now