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JD Rucker

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Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Google ChangesLeave it to Google.  Just when search engine optimization companies were starting to get a better understanding of what it takes to get their clients on top of the search engine results pages, Google starts to make some major changes.

There have been major changes in the past, but only two in the last couple of years.  One was Universal Search, which many companies are starting to get into.  The other was the effect of paid links on PageRank.  These two are miniscule compared to what is coming down the road.

In true Google style, they have not come out and made any major announcements.  Like a ninja, they are simply setting themselves up quietly to make silent kills.  That's how they work.

Because this blog is read by both our clients and our clients' competitors, I cannot go into too many details here.  This is just a heads up.  A warning.  Ask your SEO company or website provider about the following current and upcoming changes to the Google algorithm:

  • Semantic Indexing and Ranking and LSI
  • Recent Changes to the Webmaster Guide
  • Social Media PR Hits
  • Changes to Duplicate Content

Again, I hate to tease, but it is too valuable of information to "let out of the bag".  Just ask your providers.  If they are silent or do not have answers that sound like they're on top of it, run.

Read more about SEO for Car Dealers on this blog.

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