Leave it to Google. Just when search engine optimization companies were starting to get a better understanding of what it takes to get their clients on top of the search engine results pages, Google starts to make some major changes.
There have been major changes in the past, but only two in the last couple of years. One was Universal Search, which many companies are starting to get into. The other was the effect of paid links on PageRank. These two are miniscule compared to what is coming down the road.
In true Google style, they have not come out and made any major announcements. Like a ninja, they are simply setting themselves up quietly to make silent kills. That's how they work.
Because this blog is read by both our clients and our clients' competitors, I cannot go into too many details here. This is just a heads up. A warning. Ask your SEO company or website provider about the following current and upcoming changes to the Google algorithm:
Again, I hate to tease, but it is too valuable of information to "let out of the bag". Just ask your providers. If they are silent or do not have answers that sound like they're on top of it, run.
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