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Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

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Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

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The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

LinksThe old saying that "content is king" is just that... and old saying.  In automotive search engine optimization (any SEO for that matter), the importance of content has been superceded by quality, relevant inbound links.

Content still has its value, of course.  In the race to the top of the search engines, every little bit helps.  The way that SEO has evolved over the last couple of years has placed a strong emphasis on what other websites are saying about your website.  They know that you can manipulate your content, play with the percentages, and stuff keywords.  That is why content, while still important, is not the factor that it used to be.

Take a look at First Honda.  They are ranked #1 on Google for Los Angeles Honda.  If you take a look at their source code, you'll see that the term "Los Angeles" is in the Meta Description once and the content twice.  Not exactly keyword stuffed, but when you consider the dealership is 40 miles north of Los Angeles, it would seem that the links are working.

Do a search for Washington DC Acura Dealers.  Chantilly, VA is 30 miles west of Washington DC, yet Pohanka ranks above every competitor that is closer, even the ones in Washington DC itself.

Dealers beware: there are good ways and bad ways of getting these coveted links to your website.  Make absolutely certain that your vendor is not spamming your website across the Internet.  This isn't a game of numbers.  It's a game of quality.  One strong link from a trusted automotive website can have more SEO weight than 10,000 spam links.  Just because someone says "link-building" doesn't mean that they're doing it right.  In this industry, most are not.

Read more about auto seo on this blog.

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