Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

ReputationDon't you hate it when you lose a sale?  It could be a poor inventory, not clicking with a customer, or a conflict in trade difference that causes a lost sale.  Luckily, all of these are easily fixed - we all know how to handle those.

Sometimes, a lost sale starts from your website where the chance is missed to convert a visitor into a lead.  This, too, is easily fixed with a better website.

We can look at our salespeople or check the statistics on our websites and identify problems with these forms of lost sales, but there is another lost sale that affects many dealers and most don't even know they are losing them

Search for your dealership by name.  You should (we hope) see your dealer website at the top.  Now scan down on the page.  Anything out of place?  There should be the vendors who are vying for your business - nothing you can do about those.  No, what you're looking for is something bad.

For example, a search for Rountree Ford shows something very interesting.  Ouch.  Scan down.  Do you see more?

Negative reviews are often the most annoying occurrences that a car dealer can face on the search engines.  They often rank exceptionally well and can prevent people from even clicking on your website at all.  When terms like "Ripoff" or "Lawsuit" or "Scam" appear in listings close to the top, there is no telling how much business is being lost.

There are ways to prevent this.  There are ways to fight it.  The key is in having properties that can rank above these listings, thus pushing them down "below the fold" of the search engine result page and hopefully on to page 2.  Once on page 2, the likelihood of anyone seeing it is dramatically lower.

Blogs, social media, social networks, branded microsites -- all have have a beneficial impact on your search results.  The best potential customers are the ones looking for you by name.  Why not make sure your name is defended online?

I can't think of a good reason not to.

* * *

Read more automotive search marketing advice on this blog or email me if you have any questions: jrucker@tkcarsites.com.

 Unlock all of the community & features  Join Now