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JD Rucker

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

SearchWikiFor Searchers

The way it looks initially, searches will be experiencing a paradigm shift in the way they search.  Sounds pretty dramatic, but between changes coming in Universal Search and the SearchWiki functionality rolling out right now, searchers will (hopefully) be able to get the information they need more easily without having to use multiple attempts at different keywords to get what they want.

Before, typing a search for "Toyota Dealers" would yield mostly national searches in the organic section.  The sponsored section was normally geo-targeted results, but unless you happened to be close to dealership whose website was very well optimized, you probably had to do the search again.  If localized, universal, and personalized search make good on their promises and meet their goals of relevancy, that could all change.

For Website Owners

The real question should be, "Is your website provider or marketing firm ready for what's coming down?"

Bruce Clay is saying that "ranking is dead."  Behavior based search is expanding, regardless of whether someone is logged into Google or not.  He predicts that in the first quarter of 2009, there will be a major shift to localized, personal search that will make the once-simple job of optimizing a website much more difficult.  The factors that determine the rankings delivered to the target audience will change and we will see a shift towards other indicators for success.

Matt Cutts says "ranking won't be as important as it used to be in 2009."

This is a scary proposition for the ill-prepared SEO firm.  It isn't a matter of making websites linkable and large.  What will be necessary is for them to be directly relevant to the search terms that they are wanting to rank for.  This is a subtle distinction, but in the whole scheme of things, it's a huge difference from the way websites are optimized today.

Personalization and localization are coming.  They're here, to some extent.  If you haven't seen it already, don't worry.  Your data center will update soon.

Universal search is changing.  It is apparently in a constant state of flux.  We've had a taste of it for a year, now.  SEO's must embrace the fact that they are having to become more like marketers.  There is a distinction, and anyone who doesn't make that distinction and adjust will be lost in 2008.

Other key points:

  • Got videos?  Yes?  Great!  But, do you have video sitemaps?  You better ask.  Then, you better verify.
  • Flash cannot get indexed?  Wrong.  Does your website provider know this now, or are they still preaching that you can't optimize flash?
  • Subdomains - they have been a hot topic for a while, offering "distinct" websites that stand on their own.  Google has made adjustments to the way they handle same-server subdomains, yet so many are still preaching that subdomains offer the same or even better SEO benefits than separate domains on separate hosting.  Not true.

It always makes me laugh when I hear SEO firms and website providers who are touting their skills that are still using techniques that have been outdated for a while.  Now that we are learning more about the changes that Google is making in their algorithm, strong, search-focused marketing firms are having to make dramatic adjustments to their styles.

For those ready to cry foul, here is a video from Pubcon of Matt Cutts from Google discussing these trends.  Are you ready for the changes?

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Read more about automotive SEO on this blog.

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