Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

SearchWikiFor Searchers

The way it looks initially, searches will be experiencing a paradigm shift in the way they search.  Sounds pretty dramatic, but between changes coming in Universal Search and the SearchWiki functionality rolling out right now, searchers will (hopefully) be able to get the information they need more easily without having to use multiple attempts at different keywords to get what they want.

Before, typing a search for "Toyota Dealers" would yield mostly national searches in the organic section.  The sponsored section was normally geo-targeted results, but unless you happened to be close to dealership whose website was very well optimized, you probably had to do the search again.  If localized, universal, and personalized search make good on their promises and meet their goals of relevancy, that could all change.

For Website Owners

The real question should be, "Is your website provider or marketing firm ready for what's coming down?"

Bruce Clay is saying that "ranking is dead."  Behavior based search is expanding, regardless of whether someone is logged into Google or not.  He predicts that in the first quarter of 2009, there will be a major shift to localized, personal search that will make the once-simple job of optimizing a website much more difficult.  The factors that determine the rankings delivered to the target audience will change and we will see a shift towards other indicators for success.

Matt Cutts says "ranking won't be as important as it used to be in 2009."

This is a scary proposition for the ill-prepared SEO firm.  It isn't a matter of making websites linkable and large.  What will be necessary is for them to be directly relevant to the search terms that they are wanting to rank for.  This is a subtle distinction, but in the whole scheme of things, it's a huge difference from the way websites are optimized today.

Personalization and localization are coming.  They're here, to some extent.  If you haven't seen it already, don't worry.  Your data center will update soon.

Universal search is changing.  It is apparently in a constant state of flux.  We've had a taste of it for a year, now.  SEO's must embrace the fact that they are having to become more like marketers.  There is a distinction, and anyone who doesn't make that distinction and adjust will be lost in 2008.

Other key points:

  • Got videos?  Yes?  Great!  But, do you have video sitemaps?  You better ask.  Then, you better verify.
  • Flash cannot get indexed?  Wrong.  Does your website provider know this now, or are they still preaching that you can't optimize flash?
  • Subdomains - they have been a hot topic for a while, offering "distinct" websites that stand on their own.  Google has made adjustments to the way they handle same-server subdomains, yet so many are still preaching that subdomains offer the same or even better SEO benefits than separate domains on separate hosting.  Not true.

It always makes me laugh when I hear SEO firms and website providers who are touting their skills that are still using techniques that have been outdated for a while.  Now that we are learning more about the changes that Google is making in their algorithm, strong, search-focused marketing firms are having to make dramatic adjustments to their styles.

For those ready to cry foul, here is a video from Pubcon of Matt Cutts from Google discussing these trends.  Are you ready for the changes?

* * *

Read more about automotive SEO on this blog.

 Unlock all of the community & features  Join Now