Find out how Hiley Hyundai delivered 74% new shoppers to their website. VIEW CASE STUDY
I get teased at work sometimes.
"Aren't you supposed to be going after Google? Why are you spending so much effort on Twitter?"
When I tell them that Twitter is the future of search and the reason that Google has shown so much interest in buying them, they normally laugh. "What, are people going to search for 'What's JD Rucker doing right now?'"
Twitter is going to start to index the links that are posted on their site in Tweets. This is a significant development in the world of search engine optmization as the need for real-time data that Google and the other search engines have never been able to master will come to life in the world of Twitter.
Most believe that the interest shown by major companies like Google, Apple, and Facebook in buying Twitter has been a result of its exponentially-increasing popularity on the Internet and in mainstream media. Celebrities like Ashton Kutcher, Oprah, and President Obama have made thousands of headlines with their exploits and uses of Twitter.
While the popularity is definitely a factor, the real value in Twitter is in the accumulation of limitless amounts of data. What's hot? What's the best for this or that? In essence, an advancement in Twitter search is positioning it to become a major player in the search engine marketplace.
What does this mean for Automotive SEO? If Twitter is able to pull this off either by itself or through partnership/acquisition by Google, Microsoft, or someone else interested in getting into the search market, they will become the most relevant source for data that people look for every day. It isn't that they'll become a replacement for Google. They will become a real-time source for information on what people need now.
For car dealers, this means that people may use Twitter search over other search engines when looking for a "Used Toyota Camry in Baltimore". Where Google can give decent results for this kind of search, they are not always current. If a dealer adds one to inventory today, chances are it won't appear on the search engines front page very quickly.
On Twitter, it will appear seconds after it's posted. Can you see why people will use it?
Now, the problem that car dealers will face is in getting their "word" out to the people. There will be an algorithm added to the Twitter search sometime in the future that will take into account several factors. Spam will overrun much of the Twitter results, so there will be a "Trust Rank" added similar to Google Page Rank that takes the source of the data into account. It won't just be the link but also the linker as well. Otherwise, spam will rule the results and Twitter will fail.
There is nothing in print anticipating this currently. In other words, you're hearing this before anyone else. I am going to give a few details about me and my company (against my better judgment) because it's important that you understand my credibility in this department. If you read any of my posts on here, you will not find self-promotion. Still, it's important that I "brag" a little because there will be more written about this topic in the coming days and weeks and I want you to understand that the perspective I'm presenting you is reliable.
There seems to be many "Twitter Experts" popping up in the automotive industry. I have followed the activities of all of the ones that I've found so far and their techniques in using their own accounts as well as molding the accounts of others are amateur at best.
Again, I want to make certain that this doesn't sound like a pitch. I simply want you, the reader, to understand and be wary when Twitter "experts" come knocking offering their tremendous-amazing-superawesome services to you. Twitter and social media in general are hot items being sold to car dealers right now and nothing bugs me more than to see dealers paying good money for worthless services that do nothing to truly help them attain their goals.
If you have any questions about Twitter, SEO, or social media, I promise that I won't pitch you. I will gladly and freely help any dealer by answering questions and offering advice on the use of social media in the automotive industry. All you have to do is ask.
* * *
Read more about car dealer social media on this blog.