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It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Through Twitter and a couple of different blogs, we will be covering the Driving Sales Executive Summit in Las Vegas. Follow it here or on the homepage to see what's happening, when it happens.  Most of it will be brought via Twitter feed. If you have something to say about it, whether you're here or not, join us by using the hashtag #DSES on Twitter.
More information about Driving Sales Executive Summit is available here. Update 1: Skip Streets from Compete.com discusses behavior, helping marketers build their digital intelligence.
  • Takeaway 1: Nobody buys a car unless they're interested in a car, but they may be interested in a car without buying it.
  • Takeaway 2: Cash for Clunkers was a nice boost, but sales, traffic, and conversion have gone down since.
  • Takeaway 3: Until recently, market demand has been in decline Y/Y.
  • Takeaway 4: OEMs are making progress in getting traffic to their sites while 3rd party sites have been declining until very recently.
  • Takeaway 5: Tier 2 Sites may be a waste of money.
  • Search importance increases the closer people get to buying a vehicle.
Update 2: Dennis Galbraith from RevenueGuru.com is showing an amazing slide about what to do with marketing for car dealers.
  • Takeaway 1: There are a TON of things that go into selling cars in today's Internet World.
  • Takeaway2: Gary May said "Galbraith: Dealers have a mess on our hands when it comes to what needs to get done & compliant"
  • Takeaway 3: Brian Pasch said "Dennis Galbraith urges dealers to think about the bigger picture in dealership operations and technology before adding more..."
More updates coming! * * * Read more about Driving Sales on this blog.

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