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Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Through Twitter and a couple of different blogs, we will be covering the Driving Sales Executive Summit in Las Vegas. Follow it here or on the homepage to see what's happening, when it happens.  Most of it will be brought via Twitter feed. If you have something to say about it, whether you're here or not, join us by using the hashtag #DSES on Twitter.
More information about Driving Sales Executive Summit is available here. Update 1: Skip Streets from Compete.com discusses behavior, helping marketers build their digital intelligence.
  • Takeaway 1: Nobody buys a car unless they're interested in a car, but they may be interested in a car without buying it.
  • Takeaway 2: Cash for Clunkers was a nice boost, but sales, traffic, and conversion have gone down since.
  • Takeaway 3: Until recently, market demand has been in decline Y/Y.
  • Takeaway 4: OEMs are making progress in getting traffic to their sites while 3rd party sites have been declining until very recently.
  • Takeaway 5: Tier 2 Sites may be a waste of money.
  • Search importance increases the closer people get to buying a vehicle.
Update 2: Dennis Galbraith from RevenueGuru.com is showing an amazing slide about what to do with marketing for car dealers.
  • Takeaway 1: There are a TON of things that go into selling cars in today's Internet World.
  • Takeaway2: Gary May said "Galbraith: Dealers have a mess on our hands when it comes to what needs to get done & compliant"
  • Takeaway 3: Brian Pasch said "Dennis Galbraith urges dealers to think about the bigger picture in dealership operations and technology before adding more..."
More updates coming! * * * Read more about Driving Sales on this blog.

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