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On thing was definitely made clear at the Driving Sales Executive Summit in Las Vegas: even the fiercest competitors can agree when it comes to how to do proper Internet Marketing.
Paul Rushing, Brian Pasch, and I went on stage in preparation for a fire storm. There was little doubt that in the highly competitive field of Automotive SEO, putting 3 of the industry leaders was certainly going to bring about clashes, debates, arguments, and perhaps even a little bloodshed.
It didn't happen. The discussion was not only cordial and informative, but it was evident that we were preaching the same sermons. That's the beauty of Automotive SEO - there's a right way to do it and many wrong ways to do it. Luckily, the three on stage on October 13, 2009, all know the right way to market to dealers. Fortunately (or unfortunately) there was no bloodshed.
Here is a teaser clip of the discussion. As you'll see, it's easy to agree when everyone believes in the right ways of doing things.
More discussions will be had, as Paul, Brian, and I are working on a weekly show. More information to come!
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Read more about Automotive Digital Marketing on this blog.