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From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

[Podcast] The Keys to Better Coaching Sessions - with guest Sean Kelley

[Podcast] The Keys to Better Coaching Sessions - with guest Sean Kelley

In this episode, Sean Kelley of Car Motivators stops by to discuss coaching with Bart and Jason. They talk about the value of coaching and how it improves …

NADA 2021: Current State of Dealerships

NADA 2021: Current State of Dealerships

NADA 2021: Returning Customers

NADA 2021: Returning Customers

NADA 2021: Is Inventory Back To Normal?

NADA 2021: Is Inventory Back To Normal?

Why COVID-19 Was Actually Beneficial for Dealership Service Departments

Why COVID-19 Was Actually Beneficial for Dealership Service Departments

The impact of COVID-19 has been far-reaching. Dealership owners saw an increased shift in the ways consumers were already shopping and purchasing vehicles …

If car dealers thought they needed to worry about getting negative reviews before, now there's something else to fear - the paid review. This screenshot was taken from Mechanical Turk, a site that specializes in letting businesses "outsource" mundane activities for pennies. lotpro_paid_reviewsWorried now? You should be. Here is a respected site that is PAYING people to review your dealership. What are the people going to write? It doesn't matter. The idea is to get enough unique content on the pages to help them to rank for your dealership name. This ties in well with next week's show (9am PST, 12pm EDT every Wednesday) about "Controlling Google Page 1 for your Dealership Name". More than ever, people are checking businesses, including car dealers, to find out what others are saying about you. They are looking for reviews, social media buzz, and anything that they can use to determine whether or not to call on you for their next purchase. Is it right that you may lose a potential sale based upon a review that some random person who likely never visited your dealership writes? * * * Read more about Car Dealer Internet Marketing on this blog.

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