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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

If car dealers thought they needed to worry about getting negative reviews before, now there's something else to fear - the paid review. This screenshot was taken from Mechanical Turk, a site that specializes in letting businesses "outsource" mundane activities for pennies. lotpro_paid_reviewsWorried now? You should be. Here is a respected site that is PAYING people to review your dealership. What are the people going to write? It doesn't matter. The idea is to get enough unique content on the pages to help them to rank for your dealership name. This ties in well with next week's show (9am PST, 12pm EDT every Wednesday) about "Controlling Google Page 1 for your Dealership Name". More than ever, people are checking businesses, including car dealers, to find out what others are saying about you. They are looking for reviews, social media buzz, and anything that they can use to determine whether or not to call on you for their next purchase. Is it right that you may lose a potential sale based upon a review that some random person who likely never visited your dealership writes? * * * Read more about Car Dealer Internet Marketing on this blog.

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