If car dealers thought they needed to worry about getting negative reviews before, now there's something else to fear - the paid review.
This screenshot was taken from Mechanical Turk
, a site that specializes in letting businesses "outsource" mundane activities for pennies.
Worried now? You should be. Here is a respected site that is PAYING people to review your dealership. What are the people going to write? It doesn't matter. The idea is to get enough unique content on the pages to help them to rank for your dealership name.
This ties in well with next week's show (9am PST, 12pm EDT every Wednesday) about "Controlling Google Page 1 for your Dealership Name
". More than ever, people are checking businesses, including car dealers, to find out what others are saying about you. They are looking for reviews, social media buzz, and anything that they can use to determine whether or not to call on you for their next purchase.
Is it right that you may lose a potential sale based upon a review that some random person who likely never visited your dealership writes?
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Read more about Car Dealer Internet Marketing
on this blog.