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JD Rucker

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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

In these difficult times, it's easy to understand why many car dealers are desperately trying to get the attention of the consumers. Between the economy, improved longevity of vehicles, and uncertainty within the industry, every potential sale must be made. Still, there are times when car dealers take it a little too far with their advertising. Sometimes, it's just a matter of going "over the top" with the advertising. Other times, they try to be slick and fail. Then, of course, there are those that just simply fail. Enjoy.

Cute on a baby ad. Creepy on a car ad.

Car Ad - Come on Down

Subliminal Enticement

Subliminal Car Ad

Free Gun with Car Purchase

Gun with Purchase Car Ad

Yes You Can... but you shouldn't have

Car Ad Obama

Scratching Head: Sending the Wrong Message

Car Ad Monkey

Even a Minor Slight Against Your Home Town is Wrong

Car Ad Insulting Home Town

It Just Seems a Little... Desperate

car-ad-we-pay-100

Disco is Dead. This Ad Didn't Bring it Back.

Car Ad Disco

Stereotypes are Bad. Promoting them is Worse.

Car Dealer Stereotypes

No Explanation Necessary: This Video is Wrong

Car Ad Whack It

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