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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

In these difficult times, it's easy to understand why many car dealers are desperately trying to get the attention of the consumers. Between the economy, improved longevity of vehicles, and uncertainty within the industry, every potential sale must be made. Still, there are times when car dealers take it a little too far with their advertising. Sometimes, it's just a matter of going "over the top" with the advertising. Other times, they try to be slick and fail. Then, of course, there are those that just simply fail. Enjoy.

Cute on a baby ad. Creepy on a car ad.

Car Ad - Come on Down

Subliminal Enticement

Subliminal Car Ad

Free Gun with Car Purchase

Gun with Purchase Car Ad

Yes You Can... but you shouldn't have

Car Ad Obama

Scratching Head: Sending the Wrong Message

Car Ad Monkey

Even a Minor Slight Against Your Home Town is Wrong

Car Ad Insulting Home Town

It Just Seems a Little... Desperate

car-ad-we-pay-100

Disco is Dead. This Ad Didn't Bring it Back.

Car Ad Disco

Stereotypes are Bad. Promoting them is Worse.

Car Dealer Stereotypes

No Explanation Necessary: This Video is Wrong

Car Ad Whack It

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