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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Most companies large and small perform some sort of search engine optimization on their sites. It's natural, as Google is such a tremendous traffic driving machine. When we hear of large automotive publishing firms engaging in pre-school link-building spam efforts, it shocks us. Why? Because they simply do not work, and you'd think a publisher like Car and Driver would know that. They didn't. [caption id="attachment_45" align="aligncenter" width="497" caption="How NOT to Build Links"]How NOT to Build Links[/caption] The effort here was to do a link exchange with Techcrunch, a publication that has a Google PageRank of 8/10. To put that into perspective, the LA Times website is a PR 8. It is clear that they are searching for any publication that is posting about "Ford" and trying to optimize their site to be the next Ford Buying Guide traffic recipient. It didn't work. In fact, Techcrunch sent the email to Matt Cutts, Google's SEO Spam Czar. The lesson here is that if you're going to try link farming and link exchanges, try to use something other than a tactic that comes from the SEO playbook, circa 2004. * * * Read more offbeat automotive news on this blog.

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