Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Crazy Social Media MarketingShould OEM's be more active in helping their dealers in social media? I have my own opinions, but I want to start by asking the question and seeing how the community at Driving Sales feels. Stop, think about how you currently feel, then read on. As I've stated in previous posts, social media is a personal experience that is best handled on the local level when it comes to automotive. When I posted Car Dealer Social Media Basics: YouTube, the idea was that dealers would be able to have all of the tools that they needed to put together a proper video marketing plan. Brian Pasch did the same with Car Dealer Facebook Page Tips, and Paul Rushing showed us Automotive Blogging Advice - both of which are self-service, do-it-yourself style posts that dealers can use. My next question is: "Why are we having to do this?" Shouldn't the manufacturers be putting out a gameplan for their dealers? Shouldn' t they be offering training, support, and resources for their dealers to use when they're ready to take the plunge into social media? I posted a long and "ranting" post about OEM's and Social Media that didn't quite address the problem, but at least brings to light that there is a problem. Do manufacturers realize it exists? Do dealers? Vendors certainly do, and many are starting to take advantage of it. I often get sickened by some of the things recommended, but then I get equally impressed by many of the ideas that vendors are pouring out there for dealers. The biggest problem that dealers face today when it comes to social media is recognizing what is real and what will hurt. That's the challenge. Unlike other forms of marketing, social media done wrong can do much more damage than any other form of marketing. It's here where I would love to see the manufacturers get involved. They have resources that dealers do not in determining what social media strategies make sense and which ones do not. While I do not advocate an iron-fist-approach to dictating social media from a corporate level, I do believe that some guidance is desperately needed. Will it happen? Of course. It should have happened already, and in some places with some manufacturers the ball is rolling. Now, back to the original question: How active should OEM's be in their dealers' social media?
Stacy Mueller
JD, I don't so much have an opinion to share but more-so a quick thought: GREAT question. I am anxious to hear what dealers have to say. I do agree that OEMs have resources that would be very useful to dealers and should be passed on. Think of the success Ford has had and the knowledge Scott Monty possesses! I'm sure most of their dealers would love to have even just a piece of that to use! Anxiously awaiting responses!

 Unlock all of the community & features  Join Now