Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Link DiversityIn recent weeks I have been asked to rank the top factors for optimizing car dealer websites. Google reports to having over 200 factors, while the other search engines show similar, undeclared complexity within their own algorithms.

We posted the Top 10 Automotive SEO Factors on our blog a couple of months ago, an article that also appeared in Auto Dealer Monthly, but it was a cursory look. Here at Driving Sales, we will explore each more thoroughly. Those that we have little or no control over, such as the age of the domain, will not be covered, but we'll take a look at everything you CAN improve.

Let's start with...

Inbound Links: Diversity

In the original article, we discovered that:

"This is the least important aspect of the most important factor in SEO: link-building. Diversity is when you’re getting inbound links from many different websites on different Class-C IP addresses. The more diverse, the better, but no matter what anyone tells you, an inbound “spam” link is still worthless even if it’s diverse. More on that later."

The rise of cloud computing has made the need and ability to have diversity of Class-C IP addresses less relevant, but it is still something that should be considered. Dealers and the vendors who work with them should be building a diverse range of links to their websites. This does not mean anything artificial should be employed; if you have quality content and a strong site, building links is often a matter of asking for them.

From a dealership perspective, links can come from many different places. Posting your site in directories is somewhat antiquated but can still have an effect of adding that necessary diversity. Getting links from local publications, automotive enthusiast groups, and even vendors can help as well.

The most important thing to consider is content. If your website is all inventory and no content, chances are that you will have a difficult time getting people to link to your site. While having indexed inventory is an important SEO factor, by itself it will only help to get more long-tail keywords. To get the "money terms" that drive mass traffic, you'll need links. To get the links, you'll need content that compels others to link to it.

One way that dealers can have a direct influence on their link-building is to contribute to other publications. You're an expert in something. You're probably an expert in many things. Whether it's offering content in a blog about the Ford Fusion or details about the hybrid system in the Honda CR-Z, you have knowledge that others want. Offer your expertise and link back to your site within the body. Diversity happens as a result.

Few vendors are offering good link-building products with their SEO and even fewer are doing it right. Taking more control over it from a dealership perspective is a way that you can have a direct impact on your own marketing efforts. You're here on Driving Sales, so chances are you want to make a difference. This is one way to do it.

* * *

We will be covering the other major factors in Automotive SEO regularly in the upcoming weeks.

Jeff Cryder
Thanks Jim, Great bit of information for those wandering in the SEO darkness. Really, the most important thing to remember is that last bit of the article which is, being a part of someone else’s community first is the best way to drive traffic to what you're doing online. If others enjoy your knowledge and "expertise" they're going to want to see what you're up to. Keep in mind to add value to the conversation, don't link-bait or tweet-bait. People will see through that real quick.
Andrew Compton
Links and fresh content go hand in hand. I always recommend video testimonials on Youtube and creating a simple word press blog for the same purpose.

 Unlock all of the community & features  Join Now