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Despite the fact that it's a 2-year-old infographic, the 4 basic concepts remain unchanged. It's a clear way of looking at the way that we in the automotive industry should be looking at utilizing social media in our reputation management...
... by doing the things it takes to engage well with our customers.
... by being aware that having a Facebook page is not reputation management.
... by deciding that it doesn't take much time or effort to do it right rather than "manufacturing" a positive reputation for our dealerships.
I'll go more into detail about why this infographic is important and how dealers can apply it, but for now take a look and try to understand why this makes perfect sense (or feel free to ask me if you don't see it clearly).
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