We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Last month, we posted a request to put together an SEO vs. PPC vs. Maps Panel. As we wrap prepare to launch, I wanted to do one last sweep through to see if anyone else was interested in being on the panel. I know there are several vendors who are here on Driving Sales that offer one or more of these products - it would be amazing to have as many involved as possible.
So far, we have a potentially VERY strong panel including Brian Pasch, Paul Rushing, Eric Miltsch, Jared Hamilton, Ralph Paglia, Dave Erickson, and Volker Jaeckel, with several others chiming in and (hopefully) wanting to participate as well.
Is there anyone else? I would like to get this together and make it available prior to the Driving Sales Executive Summit in October. There are many format options, but as a whole I would love to have a comprehensive discussion through video panels and articles that can assist every car dealer in America in making their choices between the 3 options.
As Adam Stone from Toyota mentioned, dealers today need "to come up with a comprehensive and balanced Marketing plan that includes online and offline strategies that focus directly on improving the customer experience."
Where will the most successful dealers during the rest of 2010 and beyond focus their search marketing budgets? If you have an opinion or would like to be involved with the panel, please comment here or contact me directly.
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Read more about Car Dealer Internet Marketing at Driving Sales.