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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

SEO vs PPC vs Maps: Next Steps

Last month, we posted a request to put together an SEO vs. PPC vs. Maps Panel. As we wrap prepare to launch, I wanted to do one last sweep through to see if anyone else was interested in being on the panel. I know there are several vendors who are here on Driving Sales that offer one or more of these products - it would be amazing to have as many involved as possible.

So far, we have a potentially VERY strong panel including Brian Pasch, Paul Rushing, Eric Miltsch, Jared Hamilton, Ralph Paglia, Dave Erickson, and Volker Jaeckel, with several others chiming in and (hopefully) wanting to participate as well.

Is there anyone else? I would like to get this together and make it available prior to the Driving Sales Executive Summit in October. There are many format options, but as a whole I would love to have a comprehensive discussion through video panels and articles that can assist every car dealer in America in making their choices between the 3 options.

As Adam Stone from Toyota mentioned, dealers today need "to come up with a comprehensive and balanced Marketing plan that includes online and offline strategies that focus directly on improving the customer experience."

Where will the most successful dealers during the rest of 2010 and beyond focus their search marketing budgets? If you have an opinion or would like to be involved with the panel, please comment here or contact me directly.

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Read more about Car Dealer Internet Marketing at Driving Sales.

Jared Hamilton
JD - ive got a big chunk of the agenda done for the DSES, but there is still much to fill in. WE should talk about a panel like this for the event.

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