In case you missed our webinar on Driving Traffic (and Likes) to Your Facebook Page, you may not be aware that many apps on Facebook pages across the Interwebs will be cut off on the right side starting August 23rd.
Last year, Facebook announced on their development blog that they would be reducing the width allowed on tabs. Many developers scrambled to fit their apps into the right size. Oddly, months after the announcement, no change had been made.
The change is finally here. On August 23rd, Facebook will cut the size allowed on tabs to 520 pixels - 200 pixels shorter than before. Some apps auto-size nicely to fit. Most, however, cut off on the right side, leaving no way for people to see what is displayed there.
The effect will be felt as the right side is where many buttons, links, and other calls to action are placed. Even if the apps do not put their buttons there, it still makes many pages look, well, weird.
If you are the page admin, you can get a preview of all of your tabs with the new format simply by logging in and visiting each.
Facebook has been moving in the direction of increasing their relevance as a business tool since 2008. This is another step in that direction as more ads will be served, more tools will be available, and the massive integration into as many sites as possible is underway. All of this is being done in the name of "streamlining".
The "boxes" feature will also be removed with the change.
In this case, at least everyone got plenty of notice.
We will be launching our Power Social tools shortly after Facebook makes its switch.