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Many will call me crazy. Some will say that I'm recommending "bending the rules". Some will say that it's too risky.
You may be right, but we're recommending it anyway. When individual employees such as Internet Managers, Sales Managers, and Salespeople utilize their Facebook profiles to enhance dealership exposure and engagement, there are many benefits that can happen. There are risks, yes, but a properly trained staff given the tools to succeed can help a dealership go to the next level in social media marketing.
Below is a video tip that is part of the TK Power Social package. We made this one visible to the public because I really want to hear feedback on whether the benefits of direct Facebook engagement between employees and customers is something that should be encouraged.