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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Using Your Facebook Profile to Enhance Your Page, Engagement, and Exposure

Many will call me crazy. Some will say that I'm recommending "bending the rules". Some will say that it's too risky.

You may be right, but we're recommending it anyway. When individual employees such as Internet Managers, Sales Managers, and Salespeople utilize their Facebook profiles to enhance dealership exposure and engagement, there are many benefits that can happen. There are risks, yes, but a properly trained staff given the tools to succeed can help a dealership go to the next level in social media marketing.

Below is a video tip that is part of the TK Power Social package. We made this one visible to the public because I really want to hear feedback on whether the benefits of direct Facebook engagement between employees and customers is something that should be encouraged.

Arnold Tijerina
Great post, JD! Dealerships who try and control everything social only hurt themselves. This is a great (and free) way for salespeople to get referrals and leads utilizing their customers social network!
Chris Theisen
Why wouldnt you want your employees talking with your customers? You hired them to do exactly that. I understand the possible issues but when they wear your company logo out to a bar and have a few too many brown pops it looks bad as well. If you trust these people with your business and hire the right people it shouldnt be an issue. Anyone that questions that will be left behind by others who dont.
JD Rucker
The only concern is that people have embarrassed themselves and therefore the company they represent on Facebook. There have been examples of mishaps posting things that they thought were private when they were actually posting it to the world. There have been times when personal Facebook profiles got tagged to images and videos that show the person in an "unfavorable" situation. These cases are rare, but they do happen. I agree with you and Arnold on this, but there are risks, which is why I prefer having a separate, professional Facebook profile that stays business-centered.
Chris Theisen
JD its all about the education. Let people know what they are posting online not only may hamper the business but may hamper them from finding employment if they ever work elsewhere. With so many companies vetting people online first it would be a nice value added service to your employees and allow you to not have issues such as you stated.

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