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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

New Media: Social is Sexy, But Don't Forget Search

Automotive SEO

This is a portion of an article titled Why the Automotive Industry is Shifting to New Media.

While social media is the “new sexy” in the industry, search is still the primary tool that consumers use to research different vehicles. Once they make their decision on which vehicles to consider, the go again to the search engines to find the vehicles themselves. OEMs such as General Motors may be spending millions on making a splash in social media, but they continue to use paid search as a primary means of driving traffic both to their corporate properties as well as their dealer websites.

Organic search is trending as the primary method of driving traffic at the dealer level. The vast majority of dealers in the US utilize some level of search engine optimization to help get their websites ranked higher. The industry has turned into one of the most competitive with major metros crowded with dealers and 3rd-party lead vendors vying for the top 10 spots for high-volume searches.

“It’s a mess compared to what it was like just a year ago,” said James Bradford, President at TK Carsites. “Everyone is optimizing to some extent. The difference between the dealers who are ranking at the top and the rest of the pack is in the quality of their Automotive SEO. Solutions are not created equal and those who really want to make it have to step up.”

Despite a robust and effective social media marketing strategy, Chuck Capps at Advantage Nissan is still seeing over 60% of their traffic coming from organic search. “We’re selling vehicles through many different channels, but search is still our bread and butter.”

As Google and Bing continue to improve the way they rank sites, dealers are focusing on getting their inventory, specials, and various profit centers on as many search results as possible. (continue)

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