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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

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Does One Size Fit All in SEO

The thought crossed my mind the other day to search vendors for the different SEO packages they offered. I wanted to see where the high-end was and who was still hovering in the low-end, "make your site SEO-friendly" realm.

What I found surprised me. Those who have read my writing here in the past know that I do not get all controversial about topics - I prefer to stay productive and constructive at all times. However, I had to point this little tidbit out because, as someone who has been doing Automotive SEO for 4 years now, I found it disconcerting.

One size cannot fit all. When it comes to search, different cities, brands, and goals determine the level of SEO. A Mercedes dealership in a small town can get away with little or no SEO as they likely have their market covered. A Honda dealer in a large metro may need to have the latest and greatest "super-awesome-mega-SEO-package-of-the-month" just to stay above the fold for important searches.

I guess this is more of a question than a blog post -- am I missing something here? Is it realistically possible for any company to offer 1 or 2 different SEO pacakages and be able to cover the needs of any dealer, anywhere? Is SEO simply not given enough respect yet?

Sorry for the minor rant, but I'm baffled and could use some input.

Brian Pasch
JD Your question is valid but without specifics it's hard to comment. Every dealership has its own unique challenges but in the end, many dealers want a fixed price per month for all their marketing services. In challenging markets, that fixed budget may take longer to achieve success where in smaller markets with less competition, success can happen faster. So, two packages of spending levels, can handle any dealer as long as "time" was not a fixed variable.
JD Rucker
Brian, One of the things I've always loved about your service is that it's technically not "one size fits all". You have such a wide variety of products that can be mixed and matched into a proper marketing package that it's literally "your size fits you" style of marketing. I'm referring more to the vendors who have a single SEO package. The same products, the same techniques, and the same process go into every dealer rather than analyzing what a dealer needs. It makes me... upset.
Jon Reese
Yes and no, haha. I believe it is possible but for the SEO firm to get it right they must have their processes in check. Enterprise or national-wide SEO is one thing but the company must be able to scale back their services to local or SMB packages and still maintain profitability; this isn't too easy. For the most part SEO is SEO and is fairly scaleable.

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