We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
The thought crossed my mind the other day to search vendors for the different SEO packages they offered. I wanted to see where the high-end was and who was still hovering in the low-end, "make your site SEO-friendly" realm.
What I found surprised me. Those who have read my writing here in the past know that I do not get all controversial about topics - I prefer to stay productive and constructive at all times. However, I had to point this little tidbit out because, as someone who has been doing Automotive SEO for 4 years now, I found it disconcerting.
One size cannot fit all. When it comes to search, different cities, brands, and goals determine the level of SEO. A Mercedes dealership in a small town can get away with little or no SEO as they likely have their market covered. A Honda dealer in a large metro may need to have the latest and greatest "super-awesome-mega-SEO-package-of-the-month" just to stay above the fold for important searches.
I guess this is more of a question than a blog post -- am I missing something here? Is it realistically possible for any company to offer 1 or 2 different SEO pacakages and be able to cover the needs of any dealer, anywhere? Is SEO simply not given enough respect yet?
Sorry for the minor rant, but I'm baffled and could use some input.