We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
If there is one constant on the Internet, it's change. Remember the days when dealers would show their websites and enthusiastically say, "Yep! It's flash!"
Now, of course, Flash is almost a dirty word in car dealer website design. Trends come and go. Fads pop in and pop out. Everything is changing.
In web design, being on top of the latest trends are good, but it's always important to keep an eye on "what has been" and "what will always work." Identifying these things can be a challenge, of course, and so it's imperative to be ahead of the game whenever possible.
To look ahead, you often have to look behind and take note of where we've been. This infographic below by our friends at KissMetrics puts it all into perspective with historical data on the evolution of web design.
Click to enlarge.