Some of the most important marketing tools start off with a completely different use in mind. Texting is one of them.
Anyone who has a teen with a smartphone knows that it's a "best practice" to have an unlimited texting plan. They love it. Most adults have embraced texting over the years as a good method of communication. Whether you're one of those people or not, you should definitely at least be looking at the different ways to integrate text messaging into your marketing strategy.
It doesn't necessarily even have to be outgoing. Sometimes, encouraging potential customers to contact you via text is a quick and easy way to collect more information about them. They don't always want to call and talk to a salesperson, but a text message is less direct (at least that's the perception). It offers a degree of separation that some customers crave.
Texting is big and getting bigger. You should be collecting cell numbers through text messaging whenver possible. Those teens of today who are texting like crazy are the buyers tomorrow.
Does anyone have anything that they're doing at their dealership to use texting in marketing, either outbound or to collect opt-in cell numbers?