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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

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Going Mobile: Why You Should Encourage Your Customers to Text You

Man Texting

Some of the most important marketing tools start off with a completely different use in mind. Texting is one of them.

Anyone who has a teen with a smartphone knows that it's a "best practice" to have an unlimited texting plan. They love it. Most adults have embraced texting over the years as a good method of communication. Whether you're one of those people or not, you should definitely at least be looking at the different ways to integrate text messaging into your marketing strategy.

It doesn't necessarily even have to be outgoing. Sometimes, encouraging potential customers to contact you via text is a quick and easy way to collect more information about them. They don't always want to call and talk to a salesperson, but a text message is less direct (at least that's the perception). It offers a degree of separation that some customers crave.

Texting is big and getting bigger. You should be collecting cell numbers through text messaging whenver possible. Those teens of today who are texting like crazy are the buyers tomorrow.

Does anyone have anything that they're doing at their dealership to use texting in marketing, either outbound or to collect opt-in cell numbers?

Lindsey Auguste
You hit the nail on the head here, JD. It's amazing how many people prefer to communicate soley be texting and how making an actual phone call seems taxing. Giving them the option to text allows them to reach out without feeling like it's a burden. Awesome. It's incredible even how much texting goes on between the girls on my 9 year old soccer team that I coach! I'm still in shock so many of them have their own phones! But their parents are texting them just as much too. It's a huge area to capitalize on.
JD Rucker
It's amazing because it's not just the teens, anymore. Many of my friends prefer to text over phone and subscribe to SMS alerts for various things they do. I'm personally not a big texter but I can see how businesses can collect leads simply by allowing them to text in offers, get texted prices and details, etc. It also adds the mobile aspect to non-smartphone users. We're working on a product for it as we speak, but in reality any dealer can take advantage of it today without a vendor's help. Just takes creativity.
Nick Wall
Hey JD, my company Dealer INLINK is allowing Automotive dealers to text customers. Through the use of a short code. We have dealers using our service for in lot look up,Service Special offers clubs, as well as an addition to all their standard marketing.(Radio, print, tv, etc.) With all these we collect valid cell phone numbers that the dealers can use to contact those interested customer. Check out our site for more info. Or feel free to contact me. http://www.dealerinlink.com
Leila Mozaffarian

As you can all see, texting customers are super important. At Zipwhip, we provide texting for landline and toll free numbers. Please email me at lmozaffarian@zipwhip.com. 

Thanks so much!

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