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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

What is the Network Effect?

There has been much debate over the past couple of years over the value of social media to business. Most agree that it's effective for some business types, but few would say that it has an effect on the majority of business, particularly local ones such as car dealers.

In reality, social media has a place in nearly every business in the world that relies on such things as online advertising, customer reviews, and word-of-mouth word-of-click marketing. Even local businesses are able to draw tremendous benefits when they utilize social networks in the right manner.

This graphic by our friends at GetSatisfaction breaks down "The Network Effect." Some will see this and still dismiss social media as a something that doesn't apply to them. Before you make those sort of judgments, ask youself something. What drove you to this article in the first place?

Click to enlarge.

What is the Network Effect

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