This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete.
If there's one medium to bet on for the future, it's video. Tweeting may someday fall out of favor. Thousands of new blogs are popping up every day, making it hard to get in through the noise. Even Facebook, as gigantic as it is today, could collapse under its own weight from a couple of wrong moves.
Video, on the other hand, is going to be around in one form or another for a long, long time on the internet. We, as humans, love the sit-back-and-enjoy style of information consumption. It's what made the television such a gargantuan medium and it will continue to drive the internet for decades to come.
Your business must be using video to promote an enhance your day-to-day business. Period. End of st... well, not quite the end of the story. There's more:
How often you post is based upon two criteria: how much time you have and the personality of your dealership. "Amount of content available" is not a criteria. It doesn't matter if you have a single client and you talk to 1 customer a month. You should be able to get your creative juices flowing in a way that brings video ideas to mind.
Sometimes, it's just a matter of seeing what others are doing. Here are some ideas from the automotive industry...
If your business is driven by customers, creating high-quality videos of your customers is one of the best ways to integrate it into your day-to-day business. A single video done monthly with focus and the ability to allow viewers to associate with the subject can make an impact every day.
Here is an example of a testimonial video that took time to create. It wasn't a matter of whipping out a flip camera and asking questions (though there is definitely a place for those types of videos as mention below) but with some simple staging and a candid customer followed by some good video editing, the result was something that can help this business grab more customers today.
Other ideas for monthly videos include:
Above, we mentioned that you could do compilations of happy clients in a strong monthly video. This is also a good weekly video, though it shouldn't necessarily be as time-consuming. Longer scenes can be put together for a longer video that can have strong results.
This may go against our logic, but it's actually easier to make a longer compilation video with longer clips than it is to make a shorter one. Shorter ones with rapid-fire clips can be more challenging to make coherently.
Here's an example of a longer video that was easier to make (took 15 minutes of filming and 30 minutes of editing) than a strong, professionally-done rapid-fire piece.
It's not the best made video in the world but it gets the point across.
Other ideas for weekly videos include:
This is the easiest one. It takes the formation of a habit to do it right because consistency is the key. Testimonials are the "low-hanging fruit" in this segment. If you have happy customers, ask them if they'd do a 30-second video testimonial for you. Get one good snippet of them talking about your business, then post it with a quick intro and outro (one that you build and save for all of your daily videos).
On days where testimonials are not available, have a library of employee videos ready to post. You can spend a few hours one day grabbing your employees and having them say something short about their departments, the company, and themselves. Save these up and post them on days that you don't have testimonials.
The most important part of daily video marketing is to be consistent. If you can set a time when the videos are posted and subsequently promoted on Facebook, Twitter, and your blog, that's ideal. Even if you can't be sure to post every day no matter what.
You can always take weekends off, of course, and you can skip days that you're posting weekly or monthly videos, of course, but be sure that you're posting on regular intervals.
Other ideas for daily videos include:
The possibilities through video marketing are endless. You must be consistent, attentive, creative, and willing to make the commitment, but once the ball gets rolling it can be a fun and effective way of increasing business by giving you tools that you and your staff can use over and over again.
* * * Read more social media marketing tips on Soshable.